Tag Archives: social media marketing

Why Curated Content is Vital to Your Social Media Strategy

“We need to stop interrupting what people are interested in and be what people are interested in” -Craig Davis When brands take on the world of social media marketing, one of the biggest temptations is to use it as just another marketing platform, like your website or a tv commercial. Time and time again, we see brands that are posting …

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Facebook Quietly Tests Professional Services Feature

“Find local businesses with the best Facebook reviews and ratings” As we all know, Facebook is constantly testing and releasing new features – some with small test groups, some rolled out publicly, and some simply slipping under the radar. Recently, Facebook has taken the latter route with a new unannounced feature called “Professional Services.” This new tool allows users to …

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Top Three Reasons Your Business Should Be Using Facebook Ads

Despite their prevalence and success, the power of Facebook ads is still not being fully harnessed by a surprising number of businesses. Whether they don’t understand them, had bad results in the past due to flawed campaigns, or just don’t have the time, many businesses are simply missing out. If your business is not yet taking advantage of this powerful …

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Improve Response Time and Customer Service with a Social Media Manager

A company’s social media page is often the first destination for customer complaints, praise and inquiry. People are increasingly turning to their smartphones and computers to gather information and voice their opinions about brands. This makes prompt customer service imperative on social sites like Facebook and Twitter. Responding to concerns expressed on social media in a timely manner can help …

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Is Pinterest a powerful SM tool for your business?

It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some social media sites are better …

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Rumor has it…Facebook is Making Big Changes Again!

We all remember when Facebook launched the new Timeline, first offering users to sign up for the new feature and then later requiring all accounts to switch to the new design. During this time I also witnessed many people expressing their frustrations and dislikes of the new changes from their personal Facebook walls. One important thing to understand and gain …

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Does Your Profile Look Like your Website?

As online consumers we have expectations when shopping online, we want to be able to find the items we are looking for and purchasing to be simple.  However, as social media users we are looking to fill our need for conversation, entertainment and for some, a way to catch up with old friends and family. One of the biggest mistakes …

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The New Graph Search and What it Could Mean For You

Facebook is at it again and it’s taken on a new kind of strategy to compete with the Search Engine giant Google.  The popular search site has rapidly been expanding its ability to use ads effectively with a user’s location and recommendations of fans.  To compete with this new era of digital advertising, Facebook has launched a limited beta release …

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“Getcha ROI!” How To View A Successful Social Media Campaign

roi social media

Many marketing directors and small business owners that are a part of our social media campaigns are looking for the ‘big’ answer which is, “how can I figure out my return on investment (ROI) of my social media campaigns?” In many of our SEO campaigns, we’ve looked at viewer’s measurement online. We are focusing now on one of the most …

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Ways To Keep Your Audience on Facebook

Many companies have thousands of fans with the opportunity for over 800 million (the latest tally of Facebook members) potential new clients for organizations promoting their brands on the social media site.  With all of that promise, it is simply wasted if companies don’t engage with their pages and the people connected to them. We have some simple ideas to …

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