Tag Archives: SMM

5 Tips for Building Customer Loyalty with Social Media

followers

Customer loyalty is a holy grail for companies of all sizes. It’s what drives customers to purchase the same products and services from the same brands and firms despite numerous comparable alternatives, and is integral to a business’s sustainability and growth. It’s also why so many advertising dollars and marketing efforts are focused on earning and keeping customer loyalty. Perhaps …

Read More »

What NOT to do on Social Media for Businesses

We’ve all seen the cases where a marketer’s a huge mistake on a brand’s social media account goes viral. However, not all social media marketing mistakes are so obvious. Here are some invaluable tips to help manage the more subtle mistakes you could be making on your business’ social media channels: Your page is too personal (or too impersonal) There’s …

Read More »

Dealing with Customer Criticism on Social Media

When your business has a public presence on social media, some form of negative feedback or customer criticism is inevitable. Although this may seem like a good reason to avoid participating in the social media movement, you can actually use negative feedback on social media as an opportunity to engage in active social listening and build a trustworthy relationship with your customers. …

Read More »

Which Social Media Platforms Should My Business Use?

Whether you’re just getting started or wanting to reorganize your brand’s social media presence, you may be tempted to create accounts on all the top platforms to maximize your social reach. However, this is a huge waste of time, and it frequently results in dead profiles. As time goes on, it will become clear which of the platforms will be …

Read More »

Does Your Profile Look Like your Website?

As online consumers we have expectations when shopping online, we want to be able to find the items we are looking for and purchasing to be simple.  However, as social media users we are looking to fill our need for conversation, entertainment and for some, a way to catch up with old friends and family. One of the biggest mistakes …

Read More »