Tag Archives: online advertising

What NOT to do on Social Media for Businesses

We’ve all seen the cases where a marketer’s a huge mistake on a brand’s social media account goes viral. However, not all social media marketing mistakes are so obvious. Here are some invaluable tips to help manage the more subtle mistakes you could be making on your business’ social media channels: Your page is too personal (or too impersonal) There’s …

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Top Three Reasons Your Business Should Be Using Facebook Ads

Despite their prevalence and success, the power of Facebook ads is still not being fully harnessed by a surprising number of businesses. Whether they don’t understand them, had bad results in the past due to flawed campaigns, or just don’t have the time, many businesses are simply missing out. If your business is not yet taking advantage of this powerful …

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Blogs Greatly Influence Buying Decisions

A recent Jupiter Research and Buzz Logic study found that blogs were significant influencers when it comes to purchase decision making amongst consumers. In fact, the study found that blogs influence buying decisions more so than all other social media channels!  A couple of key statistics advertisers need to consider from this research of more than 2,000 online consumers are: …

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