Tag Archives: Facebook Marketing

How Much Should I Spend on Facebook Ads?

ads

If you have already decided to make the leap into social media marketing and advertising with Triangle Direct Media, the first question on your mind may be “how much should I budget?” We get this question all the time, and unfortunately the answer is: it depends. Since we know that is a painful answer to hear, we’ve put together this …

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Facebook Testing New Star Ratings In Ads

5 star

This week, Triangle Direct Media received an email from Facebook alerting us to a new ad feature that will be tested with one of our clients: business ratings on ads. For now, details are limited, but this is what the email from Facebook had to say about the feature: We are pleased to announce that your page has been chosen …

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5 Tips for Building Customer Loyalty with Social Media

followers

Customer loyalty is a holy grail for companies of all sizes. It’s what drives customers to purchase the same products and services from the same brands and firms despite numerous comparable alternatives, and is integral to a business’s sustainability and growth. It’s also why so many advertising dollars and marketing efforts are focused on earning and keeping customer loyalty. Perhaps …

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Social Media In Review: The 5 biggest changes in 2016

Just like your ever-changing Twitter feed, social media platforms are constantly rolling out new updates, both big and small. While every change matters, some make a bigger difference for your social media marketing strategy than others. Here are our picks for the 5 biggest social media updates this year: Facebook launches Reactions You may have already forgotten that Facebook’s Reactions …

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Exclusive! Facebook Testing a New Page Layout!

After a week of seeing a new Facebook Page look, Triangle Direct Media has been able to confirm with a Facebook representative that they are in the process of testing and rolling out a new page layout design: “It does seem that this page display is a new roll-out feature. This is not available to everyone and some of the …

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New Facebook Page Update: What Changed?

Facebook has been quietly testing a few new page designs over the past month, and it looks like they’re finally ready to test on a wider scale. Many users are beginning to see one of the two new Facebook page updates as of today, which appears to be rolling out on a per-user basis (not a per-page basis). The changes …

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Dealing with Customer Criticism on Social Media

When your business has a public presence on social media, some form of negative feedback or customer criticism is inevitable. Although this may seem like a good reason to avoid participating in the social media movement, you can actually use negative feedback on social media as an opportunity to engage in active social listening and build a trustworthy relationship with your customers. …

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Why Curated Content is Vital to Your Social Media Strategy

“We need to stop interrupting what people are interested in and be what people are interested in” -Craig Davis When brands take on the world of social media marketing, one of the biggest temptations is to use it as just another marketing platform, like your website or a tv commercial. Time and time again, we see brands that are posting …

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Facebook Quietly Tests Professional Services Feature

“Find local businesses with the best Facebook reviews and ratings” As we all know, Facebook is constantly testing and releasing new features – some with small test groups, some rolled out publicly, and some simply slipping under the radar. Recently, Facebook has taken the latter route with a new unannounced feature called “Professional Services.” This new tool allows users to …

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“Getcha ROI!” How To View A Successful Social Media Campaign

roi social media

Many marketing directors and small business owners that are a part of our social media campaigns are looking for the ‘big’ answer which is, “how can I figure out my return on investment (ROI) of my social media campaigns?” In many of our SEO campaigns, we’ve looked at viewer’s measurement online. We are focusing now on one of the most …

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