Strategizing Social Media Campaigns

Can this be done? Shall we say that real-time can actually be scheduled? We say it can to a certain extent. If you are a small business that has a somewhat scheduled online presence, but are scratching your heads vying for a status update or tweet, then why not put your online marketing strategy to work? We’ve outlined a simple 3 step process to consider when mapping out your social media campaigns.

STEP 1: First look at your online efforts monthly. Which days during the month are you wanting to generate buzz about a new product? How can you incorporate a blog post on that product? How about a press release? Start filling in those dates accordingly.

STEP 2: Next, look at your strategy on a weekly level once the monthly topics are generated. Utilize your links, photos, white papers and other online media to endorse those topics on Monday through Friday.

Note: The Social Media Management Company, Vitrue released a study identifying the days and hours users are most active on Facebook. The results weren’t surprising. The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET. The biggest spike occurs at 3:00 p.m. ET on weekdays. Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period. Fans are less active on Sunday compared to all other days of the week. That being said, when planning your daily posts, don’t sweat the weekends! We now have proof to send up to your bosses that those days are not the days when conversations are happening.

STEP 3: Suddenly, you will have a viable outline for the entire month to post on Facebook, Twitter, Linkedin and your other social networks. Fill in your scheduled posts with real-time information when it comes along.

Coming up with a successful social media campaign strategy can seem like a daunting task, but it doesn’t have to be an impossible one. TDM has unique strategies for online businesses to get ahead in the status update marathon. We understand that it’s simply not a race and creative, mapped-out efforts trump those that are disjointed.