Pinterest is the go-to social media platform for all kinds of social shoppers. Many people use Pinterest to find specific items they plan to purchase, while others use it to browse and organize ideas that will influence their future purchases. Either way, if your company sells to the demographic on Pinterest, then your content needs to be there when they look for it.
A recent study by Millward Brown Digital has discovered that 93% of users reported that they use Pinterest to plan for purchases. Additionally, 87% of Pinterest users reported that engagement on the site helped them decide what to purchase, and a further 72% of users indicated that they’d made purchases offline based on what they saw on Pinterest. These statistics mean your company can tap into a huge potential audience of active shoppers by interacting with them on Pinterest.
In fact, it is quite likely that consumers are already pinning your products straight from your website. By getting there first and pre-emptively providing your content within Pinterest, this puts the control back in your hands and allows us to choose the most optimized and engaging text and imagery in order to reach the people who are looking for your content.
Using Pinterest as a business offers a unique opportunity for you to capitalize on the shopping mentality that comes along with that demographic. If you need help managing your business’ Pinterest (or simply don’t have the time), Triangle Direct Media’s Social Media Department can expertly create and curate boards for your brand, not only to provide optimized content for the products users are looking for now, but also to inspire pinners and cultivate future purchases.
Today is the day to get started on Pinterest so that you can put your brand in front of the most active social shoppers!