We are quickly moving into a new year, and now is the time when many social media analysts are making their predictions for 2012. We have a few thoughts and considerations to add to the mix.
Content Strategy
Many businesses have been beginning to see the value in this now and we see this trend continuing into 2012. As Facebook and Twitter become more crowded with comments, content strategists will become a more important part of the cycle. Businesses that take the time to review the content before passing it on will become a valuable resource for peer reviewed articles. Brands will become part of the media as they curate and stream relevant content to their followers.
Analytics Information
As social media budgets increase and more time is devoted to these spaces, demand for analyzing all that data will become more pronounced. The problem is we’re still relying on APIs that are flawed and even (as Twitter admits) purposely throttled. Manual tracking is still the most accurate. While many automation tools are promising, it is still very difficult to analyze the data and the trends well enough to structure spending decisions around it. We are hopeful to see progress toward a solution in 2012.
More Departments Involved
Instead of just one voice within a company, many businesses will take advantage of the many parts of their businesses in the social space. For example, expect to see more customer service departments using Twitter with accounts like @name_brandname monitoring the brand with keyword analysis and intervening when needed. These folks will report to a social media strategist overseeing a team of tweeters. This will happen because customers will demand the scope to change thus changing the way businesses operate.
We all know that Facebook (although breached) was not pulled down completely this month by hackers and we see that users on this social network as well as Twitter are not going away anytime soon, so we are wondering, what are your predictions for next year?
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