Rand at SEOMoz recently presented a very logical post about the structure and foundation of SEO campaigns. It’s fairly straight forward but a great visual for those planning or currently executing SEO efforts. In particular, notice the foundation to the SEO pyramid is Site Structure and Accessibility. This is an often overlooked and underestimated component to organic search success. It doesn’t matter how great your content is or the innovation of your link building strategies — if the site’s pages are hamstrung by poor architecture, incorrect server response codes, duplicate content serving URLs, and other factors under the “Site Structure” category, then rankings will suffer. How balanced are your SEO efforts in comparison to this visual?
As part of our proprietary SEO Audit process, we put a great deal of emphasis on analyzing and solving client-side site structure issues so their potential can be maximized with on-page and off-page optimization suggestions, custom solutions & strategies.
 |
 |
 |
 |
 |
