It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some social media sites are better suited to certain business than others. One such website is Pinterest.
Pinterest is a photo sharing website that is based on the concept of a pin board. A user can “pin” images from a website, other users, or their own computer files to their Pinterest boards, which can then be “repinned” by other users, and so on (much like retweeting). These pinned images frequently link to a blog post or a product from an external website.
Why should your business use Pinterest?
- The primary demographic of Pinterest is women between the ages of 25 and 45. These are the people who are most likely to buy online, or order something they found online.
- Pinterest generates more revenue per click than either Twitter or Facebook! Pinterest users are more likely to buy than other social media users, and they tend to spend more when they do make a purchase.
- Your pins will retain the link back to your website, no matter how many times it is repinned. So the person who repins it for the 76th time will still be directed to your website, just like the 1st person who saw it.
- Promoted Pins are in the works. Just like promoted pages or stories on Facebook, Pinterest will soon be introducing the ability to advertise your business within the site.
- Categories and tags are an integral function of the site, which means higher chances for your products and pins to be seen.
- It is likely that your customers are already pinning your products – you might as well provide the material and get the credit! Add a “Pin it” button directly to your website to encourage users to share your products in a way that links back to you.
So, how do you know if your business should use Pinterest?
- You sell visually appealing products, such as clothing, jewelry, etc
- Your products are used to create visually appealing items/end products. If you sell home improvement supplies, makeup, camera supplies, or anything else that is used to create something, you would do very well by posting images of official examples and fan-submitted creations that utilize your goods. This is especially appealing if you combine it with the power of blogging, and link your pinned images to blog posts that give step-by-step instructions.
- Your products are targeted to a clear, distinct audience (or multiple distinct audiences). You can easily reach your audience by pinning and repinning things that are specifically of interest to them. If you sell pet products, pin any of the millions of cute animal pictures and tips. Likewise, if you sell cookware you can repin food, or if you sell mother/baby gifts or supplies, repin parenting tips and family pictures!
Truly, the possibilities are endless, and cute or informative pins spread like wildfire on Pinterest. Why not take advantage of that virality to promote your own product in an organic way to the biggest shoppers online?