New Media Marketing Company | Triangle Direct Media

81 Percent of Online Holiday Shoppers Read Product Reviews!

December 29, 2008

According to a recent study released by Neilsen, more than 80% of online shoppers read a product or retailer review BEFORE making a purchase decision! Additionally, more than 70% felt more comfortable making their purchase decision after reading consumer product reviews. Retailers who can garner product reviews both on-site and off-site will be ahead of [...]

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Happy Holidays & Best Wishes from TDM!

December 23, 2008

Triangle Direct Media would like to send Happy Holiday and Best Wishes to our loyal clients, trusted partners, dedicated & hardworking employees and all of those that help to make TDM what it is today & in the future. Have a wonderful Holiday Season with your friends & families! We raise our glass to you [...]

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SEO Fundamentals Pyramid

December 15, 2008

Rand at SEOMoz recently presented a very logical post about the structure and foundation of SEO campaigns. It’s fairly straight forward but a great visual for those planning or currently executing SEO efforts. In particular, notice the foundation to the SEO pyramid is Site Structure and Accessibility. This is an often overlooked and underestimated component [...]

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Search Engine Advertising continues to dominate budgets

December 12, 2008

eMarketer’s November 2008 “US Online Advertising Spending” report reinforces that Search Advertising will continue to lead online advertising spend and will retain the largest share of spend at least through 2013. Currently, search gets 45.3% of online advertising budgets with this number anticipated to reach 48.7% by 2010. The raw advertising dollars by format can [...]

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Google’s SEO Starter Guide – No Linking Insight??

November 14, 2008

Google just released a 22-page “SEO Starter Guide”. If you’ve noticed, over the past several months Google has increased its communication with the public about what they do and don’t prefer. This guide is great for those that are either new to SEO or need a quick refresher. It’s also useful to advertisers who may [...]

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Come see us at “The Internet Summit Event”

November 12, 2008

On November 19th, TDM will be participating in the Internet Summit Event in Chapel Hill, NC. This is the first event of its kind in the Raleigh-Durham market and a sellout crowd of more than 600 attendees is expected for this one-day event. The speaker roster is loaded with industry experts from all walks of [...]

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Marketers Gearing up to Increase Web 2.0 Features

February 8, 2008

Sounds like marketing departments and firms are planning on a significant increase in budget for Web 2.0 Marketing, and experiences for their websites. Beyond all the cool charts and graphs from a study conducted by Adobe there are also some notable quotes which I agree with: “With online commerce growth rates predicted to decline, companies [...]

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E Retail Summit Appearance By Triangle Direct Media

February 8, 2008

TDM has built over 300 blogs for clients and performed countless training and consulting sessions on how to manage and run blogs on an ongoing basis. The expertise and commitment of Triangle Direct Media to the success of our clients has led to exponential growth for our company, including revenue increases of over 700% over [...]

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Online Ad Spend To Surpass Radio Ad Spend

September 5, 2007

According to E-Marketer this year will be the year that Online Ad Spend Surpasses Radio. I know most of our clients do very little radio. Personally I think its very hard to track and can be very cost prohibitive especially for the small to mid size business.

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