New Media Marketing Company | Triangle Direct Media

Digital Mom Bloggers continue to rise in popularity & influence

March 12, 2009

Check out the Today Show’s bit on digital mom’s and the value they can deliver to trusted brands. Wal-Mart, Dell and K-Mart leverage mom bloggers effectively, while the likes of Motrin have seen these efforts backfire. An Avenue A Razorfish director along with an established mom blogger are interviewed and cover many key topics from [...]

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TDM Contributes as Gold Level Sponsor to Charity Road Race Event

February 26, 2009

Triangle Direct Media is participating as a Gold Level Sponsor in the WakeMed Cary 2009 Distance Festival. In it’s 16th year, this annual event fundraiser in Raleigh-Durham, NC brings together hundreds of athletes, hundreds of community members, and graciously giving businesses to raise money for The Cary Rotary Club and its various community service projects. [...]

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Update on Internet Usage by Generation

February 11, 2009

The Pew Research Center has released some very informative data on the shifting landscape of Internet usage by age group under its Pew Internet & American Life Project. For the sake of time, we have recapped some key findings below that matter most to Internet Advertisers trying to engage and connect with various age groups. [...]

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SEO Should Impact Website Redesign Plans

January 28, 2009

Most companies typically go through a major website redesign initiative every 2-3 years. Larger corporations sometimes every 1-2 years. MediaPost’s Search Insider Blog has outlined some very relevant advice to ensure that a redesign does not destroy current search engine rankings, but hopefully leads to a lift in organic rankings. Below are some of Search [...]

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InternetRetailer Survey finds top priority is “Better Search Engine Optimization”

January 15, 2009

A recent InternetRetailer survey gathered information from more than 90 online retailers, in an effort to identify their primary objectives going into 2009. The surveys focus was on web design, site content and rich media. An overwhelming majority of respondents (73%) indicated that the top priority with website design was better search engine optimization. This [...]

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User Generated Videos Watched by 70% of Americans Consumers!

January 12, 2009

A Deloitte media usage survey has found that 70% of American consumers, in all age groups, are watching user-generated video on the Internet. The suvey titled “State of the Media Democracy” polled more than 2,000 Americans, of which 40% said they would download even more user videos if broadband connections were faster. Here are a [...]

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2008 Holiday Consumer Spending Reveals Positive Signs

January 7, 2009

According to comScore, several online categories outperformed overall consumer spending and often times offline spending, in the same comparison categories. This is good news for online retailers looking ahead in 2009 and any potential economic rebound from the economy as a whole. Some online holiday shopping highlights include the following: Apparel & Accessories sales were [...]

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Happy New Year & Best Wishes in 2009

December 31, 2008

Happy New Year to all Triangle Direct Media clients, partners, employees and publishers! We wish the very best to everyone in 2009 and hope it’s a record breaking year for you! Keep an eye out for big things from TDM and innovative new media marketing services for clients who are seeking to take their online [...]

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81 Percent of Online Holiday Shoppers Read Product Reviews!

December 29, 2008

According to a recent study released by Neilsen, more than 80% of online shoppers read a product or retailer review BEFORE making a purchase decision! Additionally, more than 70% felt more comfortable making their purchase decision after reading consumer product reviews. Retailers who can garner product reviews both on-site and off-site will be ahead of [...]

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Happy Holidays & Best Wishes from TDM!

December 23, 2008

Triangle Direct Media would like to send Happy Holiday and Best Wishes to our loyal clients, trusted partners, dedicated & hardworking employees and all of those that help to make TDM what it is today & in the future. Have a wonderful Holiday Season with your friends & families! We raise our glass to you [...]

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