Funny Parody Commercial — “Google It” with Bing!

June 30, 2009

CollegeHumor.com has a funny video on the new advancements with Bing.com and how it is revolutionizing search for consumers! Actually Bing does have some nice usability features and is quite an improvement over it’s predecessor, Live.com. Will be interesting to see if MSFT’s advertising and branding campaigns can keep Bing more top-of-mind for searchers in [...]


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Hot Firefox Plug-in: Wordtracker keyword research tool -

June 25, 2009

When blogging, every person, company or entity wants to establish and preserve it’s own “voice”.  There are obviously many blog writing, blog marketing and branding strategies for a myriad of reasons personal & business reasons.  When it comes to writing posts that hit the heart of a topic and may be critically important for increased [...]


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Facebook Vanity URLs — Get them while they last!

June 11, 2009

Many of you have already seen this alert from Facebook, but we wanted to be 100% certain that all clients working with or considering to work with Triangle Direct Media had advance notice of a very important Facebook Alert: Starting on Saturday, June 13th, at 12:01am, you’ll be able to choose a username for your [...]


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“Created Social Media” high-growth channel to watch per Forrester 2009 Interactive Marketing Report

June 9, 2009

Shar VanBoskirk and Forrester have released a new report called “Interactive Marketing Channels to Watch in 2009″.  MarketingPilgrim served a great chart (see below) showing 10 Interactive categories and where US budgets are currently spent and will be spent over the next 12+ months.  The highest growth category over the next 12 months is “Created [...]


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Forbes Study Reveals that Viral Marketing & SEO to See Greatest Increase in Spending

June 5, 2009

A recent study conducted by Forbes called the “2009 Advertising Effectivness Survey” has proclaimed that both Viral Marketing and Search Engine Optimization will experience the fastest growth and highest percentage spend increase in company budgets throughout 2009.  The study surveyed more than 100 key CMO’s and Marketing Executives who hold roles in advertising, marketing and [...]


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The Significance of Web Analytics in SEO

June 2, 2009

Due to the downturn in the economy, budgets for PPC advertising are shrinking with more attention and budgets shifting towards SEO. The costs, potential for results, and long-term benefits of a well-planned and executed SEO campaign cannot be denied. But how exactly do you ensure that your site’s long-term SEO plans are effective and well [...]


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Women Play a Leading Role in Social Media Participation

May 22, 2009

More women than ever before are spending their time online, rather than reading the newspaper, magazines, listening to the radio and engaging in other traditional media activities. The 2009 Women in Social Media Study by BlogHer, IVillage and Compass Partners, show that over fifty percent of women online today are between the ages of 27-62. [...]


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How Social Media Positively Impacts SEO for Online Advertisers

May 19, 2009

There continues to be a groundswell of attention towards Social Media in mainstream media and other circles, but let’s examine Social Media’s relevance to SEO. The majority of industry experts, including those in-house here at TDM, would argue that a well crafted, well executed social media marketing strategy WILL have positive benefit on a brand’s [...]


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Interactive Marketing Spend Outlook (2008 – 2014)

April 24, 2009

Forrester Research has released a forecast on US Internet Marketing Spending for the next five (5) years.  Great outlook for those companies investing and specializing in social media, mobile marketing and search marketing.  Considering the sheer size of the “Search Marketing” category, why do these independent research firms keep grouping PPC and SEO together?  It [...]


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95% of Social Marketers will maintain or increase spending in 2009!

March 17, 2009

News from a just released Forrester Research report, led by Jeremiah K. Owyang, indicates that Social Media Marketing is poised for top-of-the-class growth in Interactive Marketing in 2009!  The study which surveyed more than 100 mid-market sized companies (with 250+ employees or more), found that 95% of companies plan to keep or increase spending in [...]


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