It’s undeniable that search engine optimization and social media marketing are invaluable tools in a business’ fight to be seen by relevant potential customers. As they become part of more small businesses’ marketing strategies, that raises the question: to outsource or not to outsource? If your company is debating this question, consider the following points before making your decision:
- Constantly Changing Algorithms
- Not Enough Time
- Technical Expertise Required
- Save Money
It’s a well-known fact that SEO success depends on the whims of Google and its algorithm. Google has gone on record claiming up to 550 algorithm improvements in a single year! Likewise, Facebook marketing success is heavily dependent on knowing and understanding Facebook’s timeline algorithm. Keeping up with the status of these algorithms and potential penalties can be a daunting and time-consuming task.
Whether you’re a business owner, marketing manager, or something else, chances are that you’ve already got too much to do and not enough time to do it. SEO and social media marketing can be huge time drains, quickly adding up to hours and hours of additional work. On the other hand, if you’re not putting in the quality time, you’re not going to see results. You can take a few tasks off your plate by outsourcing that work.
No matter your business, we know you’re good at what you do. However, if you or another staff member has shouldered the additional responsibilities of managing your business’ SEO or SMM, you are probably not an expert in those fields, too. Making even one little mistake can sometimes mean blowing through your budget or invoking huge penalties.
The cost of hiring a whole team of in-house marketing experts quickly adds up when you look at salaries, benefits and training. In addition to those costs, you need to consider the potential costs of additional office space, tools, and software. Alternatively, outsourcing to a marketing agency can save you money in the long run.
When it comes to the success of your business, you want to make sure every aspect is being handled with care. Outsourcing your SEO and social media marketing can ensure that it is being performed effectively and correctly, without the added costs of hiring in-house. At Triangle Direct Media, digital marketing is our business, so you can trust that we’ve got the appropriate knowledge and expertise on our side.
Contact Triangle Direct Media today to learn how we can help!