Forbes Study Reveals that Viral Marketing & SEO to See Greatest Increase in Spending

by Jason on June 5, 2009

A recent study conducted by Forbes called the “2009 Advertising Effectivness Survey” has proclaimed that both Viral Marketing and Search Engine Optimization will experience the fastest growth and highest percentage spend increase in company budgets throughout 2009.  The study surveyed more than 100 key CMO’s and Marketing Executives who hold roles in advertising, marketing and media.

Key findings from the report include:

In the coming six months, respondents expect that ad networks will see the biggest declines in allocation of marketing spend; viral marketing and SEO will likely see the biggest increases.

$1MM+ respondents are significantly more likely than total respondents to point to viral marketing (54% vs. 42%), SEO (50% vs. 40%) and pay-per-impression ads on digital publications (36% vs. 26%) as areas where investment is expected to increase over the next six months.

As a leader in innovative SEO, viral marketing and social media marketing services, TDM is well prepared to work with clients seeking to leverage and exploit the benefits of these highly-efficient online marketing channels.  Feel free to contact us for a free new media marketing consultation and to learn how your company can take its online marketing to new levels of success!

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