Facebook Testing New Star Ratings In Ads

by Ashley Stafford on April 21, 2017

This week, Triangle Direct Media received an email from Facebook alerting us to a new ad feature that will be tested with one of our clients: business ratings on ads. For now, details are limited, but this is what the email from Facebook had to say about the feature:

We are pleased to announce that your page has been chosen to participate in an upcoming beta test for business ratings in ads. We are testing to determine if showing business ratings increases conversions from ads.

From April 24 to June 24, 2017, star ratings from [client]’s reviews and ratings section will appear below your business’s name in a small percentage of your ads appearing in Newsfeed. Star ratings will only appear when the average star rating is 4 stars or higher and when there are at least 5 reviews.

These new ads featuring a page’s star rating could be an exciting opportunity for businesses with high star ratings to leverage that score in order to promote the trustworthiness of their ads! It also may be a driving force behind more businesses focusing on their Facebook star rating, and making a concentrated effort to gain or improve their rating on the platform.

We’re certainly interested in seeing whether this feature increases click-through on ads, and whether Facebook eventually rolls this feature out for all advertisers. Stay tuned for future updates!

If your business could use some help with advertising on Facebook or other social media platforms, give Triangle Direct Media a call at 919.228.2475!


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