Check out the Today Show’s bit on digital mom’s and the value they can deliver to trusted brands. Wal-Mart, Dell and K-Mart leverage mom bloggers effectively, while the likes of Motrin have seen these efforts backfire. An Avenue A Razorfish director along with an established mom blogger are interviewed and cover many key topics from brand-consumer opportunity engagements, how to leverage social media, influencers, sponsored conversations, product reviews, etc.
For brand advertisers considering word-of-mouth online, this is a great video. For moms considering connecting to social networks, voicing their passions and earning legitimate income, this video is of value.