“Created Social Media” high-growth channel to watch per Forrester 2009 Interactive Marketing Report

Shar VanBoskirk and Forrester have released a new report called “Interactive Marketing Channels to Watch in 2009″. MarketingPilgrim served a great chart (see below) showing 10 Interactive categories and where US budgets are currently spent and will be spent over the next 12+ months. The highest growth category over the next 12 months is “Created Social Media” (blogs, podcasts, content, widgets, etc). The top 3 categories where monies are currently invested in US marketing and will continue to be over the next 12+ months are:

Email marketing
SEO
Created Social Media

Over the past 9 years in Internet/Search/Social Marketing, companies have consistently ramped up their online marketing efforts starting in June & July for the last half of the year. Because of the cost effectiveness, reach & measurable ROI – more and more traditional dollars are shifting online (fueled by current economic woes). Of those spending money online, experienced marketers are investing into SEO & Content-drive “Created Social Media”. IS YOUR COMPANY ACTIVELY IN THE GAME IN IT’S OWN INDUSTRY?

If you’re trying to champion the cause for these services in your company, contact TDM to find out how you can engage and fire up your “Created Social Media” & SEO successes!