User Generated Marketing

“Getcha ROI!” How To View A Successful Social Media Campaign

roi social media

Many marketing directors and small business owners that are a part of our social media campaigns are looking for the ‘big’ answer which is, “how can I figure out my return on investment (ROI) of my social media campaigns?” In many of our SEO campaigns, we’ve looked at viewer’s measurement online. We are focusing now on one of the most …

Read More »

95% of Social Marketers will maintain or increase spending in 2009!

News from a just released Forrester Research report, led by Jeremiah K. Owyang, indicates that Social Media Marketing is poised for top-of-the-class growth in Interactive Marketing in 2009!  The study which surveyed more than 100 mid-market sized companies (with 250+ employees or more), found that 95% of companies plan to keep or increase spending in 2009: While many marketing budgets …

Read More »

Digital Mom Bloggers continue to rise in popularity & influence

Check out the Today Show’s bit on digital mom’s and the value they can deliver to trusted brands.  Wal-Mart, Dell and K-Mart leverage mom bloggers effectively, while the likes of Motrin have seen these efforts backfire.  An Avenue A Razorfish director along with an established mom blogger are interviewed and cover many key topics from brand-consumer opportunity engagements, how to …

Read More »

User Generated Videos Watched by 70% of Americans Consumers!

A Deloitte media usage survey has found that 70% of American consumers, in all age groups, are watching user-generated video on the Internet.  The suvey titled “State of the Media Democracy” polled more than 2,000 Americans, of which 40% said they would download even more user videos if broadband connections were faster.  Here are a couple of key highlights: 14-25 …

Read More »

81 Percent of Online Holiday Shoppers Read Product Reviews!

According to a recent study released by Neilsen, more than 80% of online shoppers read a product or retailer review BEFORE making a purchase decision!  Additionally, more than 70% felt more comfortable making their purchase decision after reading consumer product reviews. Retailers who can garner product reviews both on-site and off-site will be ahead of the pack during the 2009 …

Read More »

Come see us at “The Internet Summit Event”

On November 19th, TDM will be participating in the Internet Summit Event in Chapel Hill, NC.  This is the first event of its kind in the Raleigh-Durham market and a sellout crowd of more than 600 attendees is expected for this one-day event.  The speaker roster is loaded with industry experts from all walks of Internet Marketing and Web 2.0 …

Read More »

Blogs Greatly Influence Buying Decisions

A recent Jupiter Research and Buzz Logic study found that blogs were significant influencers when it comes to purchase decision making amongst consumers. In fact, the study found that blogs influence buying decisions more so than all other social media channels!  A couple of key statistics advertisers need to consider from this research of more than 2,000 online consumers are: …

Read More »

Marketers Gearing up to Increase Web 2.0 Features

Sounds like marketing departments and firms are planning on a significant increase in budget for Web 2.0 Marketing, and experiences for their websites. Beyond all the cool charts and graphs from a study conducted by Adobe there are also some notable quotes which I agree with: “With online commerce growth rates predicted to decline, companies that continue investing to differentiate …

Read More »