Social Media

Why Curated Content is Vital to Your Social Media Strategy

“We need to stop interrupting what people are interested in and be what people are interested in” -Craig Davis When brands take on the world of social media marketing, one of the biggest temptations is to use it as just another marketing platform, like your website or a tv commercial. Time and time again, we see brands that are posting …

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How To Handle Facebook Reviews for Businesses

You might be aware that some Facebook business pages display a 5-star rating system where users can publicly review their experiences with that company. A few of the obvious benefits of enabling your ratings include valuable word-of-mouth endorsements, increased trustworthiness, and established credibility. However, did you know that the star rating also affects the organic reach of your page’s public …

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Improve Response Time and Customer Service with a Social Media Manager

A company’s social media page is often the first destination for customer complaints, praise and inquiry. People are increasingly turning to their smartphones and computers to gather information and voice their opinions about brands. This makes prompt customer service imperative on social sites like Facebook and Twitter. Responding to concerns expressed on social media in a timely manner can help …

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Invest in Social Media Management

Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign. Social media marketing is a must have, must use, advertising tool for any business. The stats below represent American social network …

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Facebook Bans The “Like Gate” Incentive for Pages

Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook pages: “You must not incentivize …

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Is Pinterest a powerful SM tool for your business?

It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some social media sites are better …

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What Google Plus Can Do for Your Business

google plus

Since its launch in the summer of 2011, there has been much uncertainty regarding the future success of Google Plus in the competitive market of social media.  However, over time we’ve learned that businesses who are active on Google’s own social media network known as Google +,  do have some advantages over businesses who have yet to create their own …

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Beware! Buying Fake Facebook Likes is a Bad Idea

Big brands and small companies are starting to get the hint that social media is no longer an option and in order to be competitive in their industries, they must be successful in their social media networks. Underground markets for Social Media are emerging and their primary service is selling companies manufactured or “fake” likes. Typically when we hear the …

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Create the Social Buzz on Your Page

Social media last year proved to be an internet phenomenon and continues to grow at increasing rates here in 2013. User participation soared for Facebook and Twitter when Prince William and Kate Middleton announced they would be expecting a royal baby. However, Facebook and Twitter are not just for gossip these days. When Hurricane Sandy destroyed the Northeast, victims and …

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News-Feeds Going Personal! Confirmed changes to take place on Facebook

Earlier this week there was much speculation on what Facebook had in the works for its users. Following a press event, we can confirm that the changes on the news-feed are due to start integrating in the next few weeks. Here is what we can expect to see The overall look of “News-Feeds” will be totally different, with it’s aim …

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