Social Media Marketing

The New Graph Search and What it Could Mean For You

Facebook is at it again and it’s taken on a new kind of strategy to compete with the Search Engine giant Google.  The popular search site has rapidly been expanding its ability to use ads effectively with a user’s location and recommendations of fans.  To compete with this new era of digital advertising, Facebook has launched a limited beta release …

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13 SEO Predictions for 2013

With 2013 already well underway, it’s time to make some bold (and some not-so-bold) predictions for the year in search! 1)      A new competitor emerges. With Google at about 70% of the search market, big G is the dominant monster.  But that won’t always be the case, and with so many smart minds in a free market, it’s more likely …

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Pinterest at Play: Finding Value Within Your Social Media Strategy

Social media marketing managers are still buzzing about the phenomenon that is Pinterest. It was during that month of January that Pinterest exploded from a casual social network into a powerful new way to distribute information, with more than 10 million registered users. Retailers quickly saw Pinterest as a way to inspire shoppers and drive traffic, but many brands have …

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“Getcha ROI!” How To View A Successful Social Media Campaign

roi social media

Many marketing directors and small business owners that are a part of our social media campaigns are looking for the ‘big’ answer which is, “how can I figure out my return on investment (ROI) of my social media campaigns?” In many of our SEO campaigns, we’ve looked at viewer’s measurement online. We are focusing now on one of the most …

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Ways To Keep Your Audience on Facebook

Many companies have thousands of fans with the opportunity for over 800 million (the latest tally of Facebook members) potential new clients for organizations promoting their brands on the social media site.  With all of that promise, it is simply wasted if companies don’t engage with their pages and the people connected to them. We have some simple ideas to …

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Strategizing Social Media Campaigns

Can this be done? Shall we say that real-time can actually be scheduled? We say it can to a certain extent. If you are a small business that has a somewhat scheduled online presence, but are scratching your heads vying for a status update or tweet, then why not put your online marketing strategy to work? We’ve outlined a simple …

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Facebook Changes Affecting Small Businesses

After looking at the many changes Facebook rolled out last week, it looks like small businesses now are at somewhat of a disadvantage on the 700-million strong social networking site. Many small businesses were relying on Facebook as a free platform to develop a loyal following that might “like” and “share” and “comment” in the hopes that others would see …

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