Social Media Marketing

Discovery marketing and the new mobile search by Pinterest

pinterest

Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when you start searching subjects such …

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Advertising on Facebook for your business: Is it really worth it?

  To advertise or not to advertise on Facebook has been a question that small businesses have been struggling to answer.  With some recent statistics and list of benefits outlined in this article, you might be able to finally answer that question yourself. Facebook’s preferred marketing and developer program, found that Facebook’s ad clicks, impressions and sponsored stories resulted in …

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Pinterest Goes on the Map

It’s no secret that Pinterest’s user demographic is full of buying customers, and with the ability to link back to your website, we can see the search engine ranking benefit.  But adding maps to your boards and pins? That should raise some eyebrows for local business owners. Here are a few reasons why local business owners should be dedicating more …

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Is Pinterest a powerful SM tool for your business?

It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some social media sites are better …

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News-Feeds Going Personal! Confirmed changes to take place on Facebook

Earlier this week there was much speculation on what Facebook had in the works for its users. Following a press event, we can confirm that the changes on the news-feed are due to start integrating in the next few weeks. Here is what we can expect to see The overall look of “News-Feeds” will be totally different, with it’s aim …

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Rumor has it…Facebook is Making Big Changes Again!

We all remember when Facebook launched the new Timeline, first offering users to sign up for the new feature and then later requiring all accounts to switch to the new design. During this time I also witnessed many people expressing their frustrations and dislikes of the new changes from their personal Facebook walls. One important thing to understand and gain …

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Can Facebook Graph Search Dominate Google Local?

Have you heard about Facebook Graph Search?  It’s the new search bar on Facebook that (they hope) will change the way you search, ideally reducing the need to use Google.  Currently Graph Search is in beta, and Facebook is rolling it out to more and more users every day.  I got a chance to look at it earlier this week, …

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Does Your Profile Look Like your Website?

As online consumers we have expectations when shopping online, we want to be able to find the items we are looking for and purchasing to be simple.  However, as social media users we are looking to fill our need for conversation, entertainment and for some, a way to catch up with old friends and family. One of the biggest mistakes …

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How to Lose a Buy in 10 Ways

If you were unfortunate enough to pay money and sit through the painful-to-watch movie with a similar name, I apologize for bringing up bad memories.  But even more painful is when you realize that potential buyers are getting to your site, looking around, thinking of pulling the trigger, and…..abandoning the site, never to come back. So what are some of …

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