Social Media

Learn from Viral Social Media Marketing Fails

smm fail

For the outside observer, the various brand fails that end up going viral are usually pretty funny. What is not funny is being on the other side of such a PR disaster. To help prevent the backlash and stress that comes with making a big mistake on your company’s social media accounts, here are the top lessons we can take …

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How Much Should I Spend on Facebook Ads?

ads

If you have already decided to make the leap into social media marketing and advertising with Triangle Direct Media, the first question on your mind may be “how much should I budget?” We get this question all the time, and unfortunately the answer is: it depends. Since we know that is a painful answer to hear, we’ve put together this …

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5 Tips for Building Customer Loyalty with Social Media

followers

Customer loyalty is a holy grail for companies of all sizes. It’s what drives customers to purchase the same products and services from the same brands and firms despite numerous comparable alternatives, and is integral to a business’s sustainability and growth. It’s also why so many advertising dollars and marketing efforts are focused on earning and keeping customer loyalty. Perhaps …

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Social Media In Review: The 5 biggest changes in 2016

Just like your ever-changing Twitter feed, social media platforms are constantly rolling out new updates, both big and small. While every change matters, some make a bigger difference for your social media marketing strategy than others. Here are our picks for the 5 biggest social media updates this year: Facebook launches Reactions You may have already forgotten that Facebook’s Reactions …

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What NOT to do on Social Media for Businesses

We’ve all seen the cases where a marketer’s a huge mistake on a brand’s social media account goes viral. However, not all social media marketing mistakes are so obvious. Here are some invaluable tips to help manage the more subtle mistakes you could be making on your business’ social media channels: Your page is too personal (or too impersonal) There’s …

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Exclusive! Facebook Testing a New Page Layout!

After a week of seeing a new Facebook Page look, Triangle Direct Media has been able to confirm with a Facebook representative that they are in the process of testing and rolling out a new page layout design: “It does seem that this page display is a new roll-out feature. This is not available to everyone and some of the …

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New Facebook Page Update: What Changed?

Facebook has been quietly testing a few new page designs over the past month, and it looks like they’re finally ready to test on a wider scale. Many users are beginning to see one of the two new Facebook page updates as of today, which appears to be rolling out on a per-user basis (not a per-page basis). The changes …

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Dealing with Customer Criticism on Social Media

When your business has a public presence on social media, some form of negative feedback or customer criticism is inevitable. Although this may seem like a good reason to avoid participating in the social media movement, you can actually use negative feedback on social media as an opportunity to engage in active social listening and build a trustworthy relationship with your customers. …

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Which Social Media Platforms Should My Business Use?

Whether you’re just getting started or wanting to reorganize your brand’s social media presence, you may be tempted to create accounts on all the top platforms to maximize your social reach. However, this is a huge waste of time, and it frequently results in dead profiles. As time goes on, it will become clear which of the platforms will be …

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Social Shoppers Love Pinterest

Pinterest is the go-to social media platform for all kinds of social shoppers. Many people use Pinterest to find specific items they plan to purchase, while others use it to browse and organize ideas that will influence their future purchases. Either way, if your company sells to the demographic on Pinterest, then your content needs to be there when they …

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