SEO

Funny Parody Commercial — “Google It” with Bing!

CollegeHumor.com has a funny video on the new advancements with Bing.com and how it is revolutionizing search for consumers! Actually Bing does have some nice usability features and is quite an improvement over it’s predecessor, Live.com. Will be interesting to see if MSFT’s advertising and branding campaigns can keep Bing more top-of-mind for searchers in an attempt to swipe some …

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Hot Firefox Plug-in: Wordtracker keyword research tool –

When blogging, every person, company or entity wants to establish and preserve it’s own “voice”.  There are obviously many blog writing, blog marketing and branding strategies for a myriad of reasons personal & business reasons.  When it comes to writing posts that hit the heart of a topic and may be critically important for increased exposure and SE friendliness, bloggers …

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Forbes Study Reveals that Viral Marketing & SEO to See Greatest Increase in Spending

A recent study conducted by Forbes called the “2009 Advertising Effectivness Survey” has proclaimed that both Viral Marketing and Search Engine Optimization will experience the fastest growth and highest percentage spend increase in company budgets throughout 2009.  The study surveyed more than 100 key CMO’s and Marketing Executives who hold roles in advertising, marketing and media. Key findings from the …

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The Significance of Web Analytics in SEO

Due to the downturn in the economy, budgets for PPC advertising are shrinking with more attention and budgets shifting towards SEO. The costs, potential for results, and long-term benefits of a well-planned and executed SEO campaign cannot be denied. But how exactly do you ensure that your site’s long-term SEO plans are effective and well founded? An article at Search …

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How Social Media Positively Impacts SEO for Online Advertisers

There continues to be a groundswell of attention towards Social Media in mainstream media and other circles, but let’s examine Social Media’s relevance to SEO. The majority of industry experts, including those in-house here at TDM, would argue that a well crafted, well executed social media marketing strategy WILL have positive benefit on a brand’s natural search rankings. An in-depth …

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Interactive Marketing Spend Outlook (2008 – 2014)

Forrester Research has released a forecast on US Internet Marketing Spending for the next five (5) years.  Great outlook for those companies investing and specializing in social media, mobile marketing and search marketing.  Considering the sheer size of the “Search Marketing” category, why do these independent research firms keep grouping PPC and SEO together?  It is widely accepted that SEO …

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SEO Should Impact Website Redesign Plans

Most companies typically go through a major website redesign initiative every 2-3 years.  Larger corporations sometimes every 1-2 years.  MediaPost’s Search Insider Blog has outlined some very relevant advice to ensure that a redesign does not destroy current search engine rankings, but hopefully leads to a lift in organic rankings. Below are some of Search Insider’s primary suggestions by Rob …

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InternetRetailer Survey finds top priority is “Better Search Engine Optimization”

A recent InternetRetailer survey gathered information from more than 90 online retailers, in an effort to identify their primary objectives going into 2009.  The surveys focus was on web design, site content and rich media.  An overwhelming majority of respondents (73%) indicated that the top priority with website design was better search engine optimization.  This can be attributed to not …

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2008 Holiday Consumer Spending Reveals Positive Signs

According to comScore, several online categories outperformed overall consumer spending and often times offline spending, in the same comparison categories.  This is good news for online retailers looking ahead in 2009 and any potential economic rebound from the economy as a whole.  Some online holiday shopping highlights include the following: Apparel & Accessories sales were up 4 percent online, while …

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81 Percent of Online Holiday Shoppers Read Product Reviews!

According to a recent study released by Neilsen, more than 80% of online shoppers read a product or retailer review BEFORE making a purchase decision!  Additionally, more than 70% felt more comfortable making their purchase decision after reading consumer product reviews. Retailers who can garner product reviews both on-site and off-site will be ahead of the pack during the 2009 …

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