Internet Usage

Duplicate Content Issues

Sploggers, copycats, scrapers, knock-offs, mimeos, ringers… no matter what you call them, they are out there duplicating your content. Almost every website has to deal with them or even their own onsite issues, so we wanted to give some ways to make sure you can keep ranking for your own material. How Search Engines Determine the ‘Real’ Content When search …

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Strategizing Social Media Campaigns

Can this be done? Shall we say that real-time can actually be scheduled? We say it can to a certain extent. If you are a small business that has a somewhat scheduled online presence, but are scratching your heads vying for a status update or tweet, then why not put your online marketing strategy to work? We’ve outlined a simple …

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How Consumers Shop Online – Study Highlights

Channel Advisor just released its bi-annual study titled “How Consumers Shop Online”.  As an industry leader in shopping comparison engines & product feeds, CA knows a thing or two about consumer shopping trends for the advertiser’s they serve.  The study comprised 850+ individuals in nearly 30 states, ages 18-65 years old.  To access the full report, click here. Here are …

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Funny Parody Commercial — “Google It” with Bing!

CollegeHumor.com has a funny video on the new advancements with Bing.com and how it is revolutionizing search for consumers! Actually Bing does have some nice usability features and is quite an improvement over it’s predecessor, Live.com. Will be interesting to see if MSFT’s advertising and branding campaigns can keep Bing more top-of-mind for searchers in an attempt to swipe some …

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Update on Internet Usage by Generation

The Pew Research Center has released some very informative data on the shifting landscape of Internet usage by age group under its Pew Internet & American Life Project.  For the sake of time, we have recapped some key findings below that matter most to Internet Advertisers trying to engage and connect with various age groups.  The majority of this data …

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