Blog Marketing

13 SEO Predictions for 2013

With 2013 already well underway, it’s time to make some bold (and some not-so-bold) predictions for the year in search! 1)      A new competitor emerges. With Google at about 70% of the search market, big G is the dominant monster.  But that won’t always be the case, and with so many smart minds in a free market, it’s more likely …

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Hot Firefox Plug-in: Wordtracker keyword research tool –

When blogging, every person, company or entity wants to establish and preserve it’s own “voice”.  There are obviously many blog writing, blog marketing and branding strategies for a myriad of reasons personal & business reasons.  When it comes to writing posts that hit the heart of a topic and may be critically important for increased exposure and SE friendliness, bloggers …

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Women Play a Leading Role in Social Media Participation

More women than ever before are spending their time online, rather than reading the newspaper, magazines, listening to the radio and engaging in other traditional media activities. The 2009 Women in Social Media Study by BlogHer, IVillage and Compass Partners, show that over fifty percent of women online today are between the ages of 27-62. So what is causing the …

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How Social Media Positively Impacts SEO for Online Advertisers

There continues to be a groundswell of attention towards Social Media in mainstream media and other circles, but let’s examine Social Media’s relevance to SEO. The majority of industry experts, including those in-house here at TDM, would argue that a well crafted, well executed social media marketing strategy WILL have positive benefit on a brand’s natural search rankings. An in-depth …

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95% of Social Marketers will maintain or increase spending in 2009!

News from a just released Forrester Research report, led by Jeremiah K. Owyang, indicates that Social Media Marketing is poised for top-of-the-class growth in Interactive Marketing in 2009!  The study which surveyed more than 100 mid-market sized companies (with 250+ employees or more), found that 95% of companies plan to keep or increase spending in 2009: While many marketing budgets …

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Digital Mom Bloggers continue to rise in popularity & influence

Check out the Today Show’s bit on digital mom’s and the value they can deliver to trusted brands.  Wal-Mart, Dell and K-Mart leverage mom bloggers effectively, while the likes of Motrin have seen these efforts backfire.  An Avenue A Razorfish director along with an established mom blogger are interviewed and cover many key topics from brand-consumer opportunity engagements, how to …

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TDM Contributes as Gold Level Sponsor to Charity Road Race Event

Triangle Direct Media is participating as a Gold Level Sponsor in the WakeMed Cary 2009 Distance Festival.  In it’s 16th year, this annual event fundraiser in Raleigh-Durham, NC brings together hundreds of athletes, hundreds of community members, and graciously giving businesses to raise money for The Cary Rotary Club and its various community service projects. In the past, this fundraiser …

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InternetRetailer Survey finds top priority is “Better Search Engine Optimization”

A recent InternetRetailer survey gathered information from more than 90 online retailers, in an effort to identify their primary objectives going into 2009.  The surveys focus was on web design, site content and rich media.  An overwhelming majority of respondents (73%) indicated that the top priority with website design was better search engine optimization.  This can be attributed to not …

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User Generated Videos Watched by 70% of Americans Consumers!

A Deloitte media usage survey has found that 70% of American consumers, in all age groups, are watching user-generated video on the Internet.  The suvey titled “State of the Media Democracy” polled more than 2,000 Americans, of which 40% said they would download even more user videos if broadband connections were faster.  Here are a couple of key highlights: 14-25 …

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81 Percent of Online Holiday Shoppers Read Product Reviews!

According to a recent study released by Neilsen, more than 80% of online shoppers read a product or retailer review BEFORE making a purchase decision!  Additionally, more than 70% felt more comfortable making their purchase decision after reading consumer product reviews. Retailers who can garner product reviews both on-site and off-site will be ahead of the pack during the 2009 …

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