Ashley Stafford

Social Media Manager at Triangle Direct Media 8420 Chapel Hill Rd #211 Cary, NC 27513

Why Curated Content is Vital to Your Social Media Strategy

“We need to stop interrupting what people are interested in and be what people are interested in” -Craig Davis When brands take on the world of social media marketing, one of the biggest temptations is to use it as just another marketing platform, like your website or a tv commercial. Time and time again, we see brands that are posting …

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Facebook Quietly Tests Professional Services Feature

“Find local businesses with the best Facebook reviews and ratings” As we all know, Facebook is constantly testing and releasing new features – some with small test groups, some rolled out publicly, and some simply slipping under the radar. Recently, Facebook has taken the latter route with a new unannounced feature called “Professional Services.” This new tool allows users to …

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Top Three Reasons Your Business Should Be Using Facebook Ads

Despite their prevalence and success, the power of Facebook ads is still not being fully harnessed by a surprising number of businesses. Whether they don’t understand them, had bad results in the past due to flawed campaigns, or just don’t have the time, many businesses are simply missing out. If your business is not yet taking advantage of this powerful …

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How To Handle Facebook Reviews for Businesses

You might be aware that some Facebook business pages display a 5-star rating system where users can publicly review their experiences with that company. A few of the obvious benefits of enabling your ratings include valuable word-of-mouth endorsements, increased trustworthiness, and established credibility. However, did you know that the star rating also affects the organic reach of your page’s public …

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Facebook Bans The “Like Gate” Incentive for Pages

Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook pages: “You must not incentivize …

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Is Pinterest a powerful SM tool for your business?

It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some social media sites are better …

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Pinterest at Play: Finding Value Within Your Social Media Strategy

Social media marketing managers are still buzzing about the phenomenon that is Pinterest. It was during that month of January that Pinterest exploded from a casual social network into a powerful new way to distribute information, with more than 10 million registered users. Retailers quickly saw Pinterest as a way to inspire shoppers and drive traffic, but many brands have …

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“Getcha ROI!” How To View A Successful Social Media Campaign

roi social media

Many marketing directors and small business owners that are a part of our social media campaigns are looking for the ‘big’ answer which is, “how can I figure out my return on investment (ROI) of my social media campaigns?” In many of our SEO campaigns, we’ve looked at viewer’s measurement online. We are focusing now on one of the most …

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Ways To Keep Your Audience on Facebook

Many companies have thousands of fans with the opportunity for over 800 million (the latest tally of Facebook members) potential new clients for organizations promoting their brands on the social media site.  With all of that promise, it is simply wasted if companies don’t engage with their pages and the people connected to them. We have some simple ideas to …

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Social Media Predictions for 2012

We are quickly moving into a new year, and now is the time when many social media analysts are making their predictions for 2012. We have a few thoughts and considerations to add to the mix. Content Strategy Many businesses have been beginning to see the value in this now and we see this trend continuing into 2012. As Facebook …

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