Jeff

Creative Director at Triangle Direct Media

Is Your PPC Ad Spend All Wrong?

PPC Assisted Conversions

A complex scenario explained. By default, Adwords accounts track conversions generally on a last click model. That means if customer #1 comes to the site for the first time ever from a paid search ad and immediately purchases a product, that would fall under the last click model since the paid search ad was the last entry point. Next, if …

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Reduce Your Wasted Ad Spend

ppc ad spend

Reducing your wasted ad spend can be achieved by eliminating low-performing search terms. With the proper analysis, you can reduce the money you are wasting and determine which terms have value, if you know what you are doing. A good portion of digital ad campaigns budgets is being wasted. U.S. marketers wasted $7.4 billion last year on inferior quality ads, …

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Facebook Rolling Out Changes to Facebook Pages

Facebook recently started testing a new format and look for Facebook Pages. The updates are on a trial basis and small so you may not even notice that this happening. The new layout could have an impact on how your page looks and functions. The first noticeable difference will be the Profile Picture. It will now be much smaller and …

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Mastering Social Media Marketing is Time Consuming

Facebook is used by 57% of all American adults online (PEW Research). For this reason, Facebook has become a necessary part of the ‘to-do’ list for online marketers. Posting regularly on Facebook is an easy way to keep potential and current customers up to date on what is happening with your brand/service, and it also offers an expedited means of …

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Google and the ‘mobile friendly’ Browsing

Google and ‘mobile friendly’ browsing for smartphones and tablets. The recent change will have a big impact on how millions of people shop, eat, and locate retailers. The new Google Algorithm which was released recently will potentially rank sites higher that Google has deemed as ‘mobile friendly’. If your website doesn’t fit the predefined mobile friendly standards then your site …

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Social Signals and SEO Rankings

social signals

SOCIAL SIGNALS and SEO We all know that social media is a great way to help increase traffic. When connections are made by friends and followers on Twitter, Facebook, Instagram, Google Plus, Pinterest, StumbleUpon and others it shows user engagement with your brand. If we are focusing on great content and the content is frequently shared, linked to and generates …

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Have you been hit by a panda or penguin?

google penalty

Yes, as the subject line suggests, there are thousands of businesses suffering months and even years later from the dreaded Panda and Penguin updates. Many people we speak with talk as if it is their destiny to never get that pre-update traffic and visibility back in Google. NOT SO FAST!!!! When affected by algorithm updates, it is important to be …

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Invest in Social Media Management

Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign. Social media marketing is a must have, must use, advertising tool for any business. The stats below represent American social network …

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Discovery marketing and the new mobile search by Pinterest

pinterest

Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when you start searching subjects such …

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Remembering 9-11

Just a quick note to say we are remembering and marking today as the anniversary of 9-11  today. Thank you to all of our men and women in uniform helping to protect this great country.

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