When a potential customer visits your business’ social media profiles, the first things that will greet them are your profile graphics. Crisp and appropriately sized images on your social media pages will promote a professional appearance online, and foster trust in your brand. Therefore it is important that you pay attention the specific sizing requirements for each social site to ensure that your graphics are cropped and positioned accurately.
Here are the official guidelines for many of the dimension requirements encountered on social media sites:
Facebook has several different image positions to consider. Here are the most important ones that you are most likely to use:
Although profile pictures display in a slightly smaller size, your image still needs to be at least 180×180 pixels for optimal clarity. If your image is too small, Facebook will enlarge the image, reducing quality and causing blur. If it is too large, Facebook will prompt you to crop the image and reposition it so that it fits.
On computers, cover photos display at 851 pixels wide by 315 pixels tall. It is important to keep in mind that several parts of your cover photo will be overlapped by the profile picture, call to action buttons, and the headline of your page.
For smartphones, however, cover photos are 640×360, so portions of your cover photo will be cropped out. Keep this in mind when designing your cover photo, because mobile users number in the millions!
Images Posted to Your Page Timeline
There is some leniency in sizing for Facebook timeline and newsfeed posts. Officially, 1200×1200 pixels is the ideal size to post since it will use the entire space Facebook provides in the timeline with the highest quality picture. You can still post images that aren’t confined to this size, however, as Facebook will scale it to best fit the space. This may result in some empty space to the side, however.
Facebook will automatically adjust timeline posts at a 1:1 ratio for desktop or mobile appearances, so if you follow these guidelines your post images will always be viewed the way you intend!
A Twitter page also has several different image sizes to be aware of. Their function is certainly similar to Facebook images, but their dimension requirements are very different.
Profile and Header Photo
The recommended size for your account’s header photo is 1500 pixels wide by 500 pixels high. The profile image should be 400×400 pixels, and will overlap a portion of the header photo.
An image that you share in a Tweet can be any size, but Twitter’s in-stream preview will show images at a 2:1 ratio, with a minimum of 440 x 220. However, your image will be automatically scaled to fit the 506×253 frame on desktop.
Google+ allows for some variance in the required image sizes, but abiding by their recommendations will give your profile images a cleaner and more professional appearance.
Profile and Cover Photo
The cover photo will be positioned to the right of your profile picture with neither one overlapping the other.
The recommended size for the cover photo is 1080 pixels wide by 608 pixels high, but it will accept images that range from 480×270 to 2120×1192.
The profile picture will be featured as a circle, so you need to keep in mind how it will be cropped when you are uploading a square image. The minimum size for a profile picture is 250×250 pixels, however, it is recommended to use a larger size.
The size of timeline post photos in Google+ will vary, and it is easy to find what works best for you within the guidelines set by Google. The minimum width of an image must be 497 pixels (the display height will be scaled accord to your image size), and the maximum upload size is 2,048 x 2,048 pixels.
When you share a link, the thumbnail will appear as 150×150 pixels.
The photograph used for your profile picture on Pinterest will be in a circle frame, and if you create a Pinterest account that is linked to Facebook, then Pinterest will pull the profile image you have from there. Otherwise, when setting up an account linked to an email address, you can upload a square image that Pinterest will crop to fit the frame. The image will appear at 165×165 pixels on the home page, and while the largest uploadable size is 10 MB, the larger your image is, the better it will look.
Crisp and accurately framed images contribute to the appeal of your brand and promote a more professional online presence. If you’re still struggling to get the look you want, our social media team can provide custom, high-quality graphics for your page that will accommodate all of these social graphic guidelines!