The group over at PPCblog.com has put together a nice, visual representation of “How Google Works”. If you’ve ever wondered just how complex search engines are, enjoy the below overview. SEO is not for the faint at heart — Google confirms that there are more than 200 factors in their algorithm and in 2009, the engineers at Google made more than 400 adjustments to their algorithms; more than 1 change per day! Thank goodness for advanced SEO tools and expert engineers who live, eat & breath search engines on behalf of their clients.
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