CollegeHumor.com has a funny video on the new advancements with Bing.com and how it is revolutionizing search for consumers!
Actually Bing does have some nice usability features and is quite an improvement over it’s predecessor, Live.com. Will be interesting to see if MSFT’s advertising and branding campaigns can keep Bing more top-of-mind for searchers in an attempt to swipe some marketshare from Google & Yahoo! Surprising that they have not added in a sound component when you “Bing!” — like a bell at a front desk.
When blogging, every person, company or entity wants to establish and preserve it’s own “voice”. There are obviously many blog writing, blog marketing and branding strategies for a myriad of reasons personal & business reasons. When it comes to writing posts that hit the heart of a topic and may be critically important for increased exposure and SE friendliness, bloggers rarely think about keyword research and search engines.
Well, Wordtracker put its hat in the firefox plug ins game — and it’s fantastic! You can quickly build a keyword list of important terms to include in your post. It’s simply a blog writing “insurance policy” and valuable tool for those posts you really want to optimize for search engines. Based on the topic you want to cover, simply enter some important keywords and start “adding” chosen keywords to your line-up of keywords. This can become a great tool in a bloggers aresenal and regular daily practices. If you have any thoughts or early experiences to share, please feel free to! Hat-tip to SEOBook.
Then just start blogging. When you’re finished with your post, then go back and spot check the # of times you’ve used these keywords. To show this in action, I’ve screenshot how this tool is tracking this current blog post as I type. Here comes a Before & After.
BEFORE
Now just start adding keywords into your blog post once it’s finished — here’s a simple bullet point list to show the tool in action:
keyword research
seo services
free wordtracker tool, free wordtracker tool
keyword reserach
seo services
AFTER screenshot on keyword mentions is below. We’re not suggesting you just bullet point keywords to get them in a post, but for the sake of this example, you can see the increase real-time as you add important keywords (that get search traffic) into your blog posts (and at your own discretion).
Many of you have already seen this alert from Facebook, but we wanted to be 100% certain that all clients working with or considering to work with Triangle Direct Media had advance notice of a very important Facebook Alert:
Starting on Saturday, June 13th, at 12:01am, you’ll be able to choose a username for your Facebook account to easily direct friends, family, and coworkers to your profile.
This opportunity is great for individuals, companies and groups that have established Facebook accounts. Specifically, odds are that a “vanity”, more personalized Facebook URL will lead to increased Google rankings for “branded” search terms. As reputation management continues to grow in popularity and as a pro-active strategy for companies seeking to control the first 10 organic results in Google — this seems to be a “layup”.
Fortunately, Facebook has rigid guidelines preventing “name squatting”, which has given Twitter a blackeye in recent months but securing these new, vanity usernames is on a first-come, first-serve basis.
Shar VanBoskirk and Forrester have released a new report called “Interactive Marketing Channels to Watch in 2009″. MarketingPilgrim served a great chart (see below) showing 10 Interactive categories and where US budgets are currently spent and will be spent over the next 12+ months. The highest growth category over the next 12 months is “Created Social Media” (blogs, podcasts, content, widgets, etc). The top 3 categories where monies are currently invested in US marketing and will continue to be over the next 12+ months are:
Email marketing
SEO
Created Social Media
Over the past 9 years in Internet/Search/Social Marketing, companies have consistently ramped up their online marketing efforts starting in June & July for the last half of the year. Because of the cost effectiveness, reach & measurable ROI – more and more traditional dollars are shifting online (fueled by current economic woes). Of those spending money online, experienced marketers are investing into SEO & Content-drive “Created Social Media”. IS YOUR COMPANY ACTIVELY IN THE GAME IN IT’S OWN INDUSTRY?
If you’re trying to champion the cause for these services in your company, contact TDM to find out how you can engage and fire up your “Created Social Media” & SEO successes!
US Interative Marketing Spending 2009 Forrester Report
A recent study conducted by Forbes called the “2009 Advertising Effectivness Survey” has proclaimed that both Viral Marketing and Search Engine Optimization will experience the fastest growth and highest percentage spend increase in company budgets throughout 2009. The study surveyed more than 100 key CMO’s and Marketing Executives who hold roles in advertising, marketing and media.
Key findings from the report include:
In the coming six months, respondents expect that ad networks will see the biggest declines in allocation of marketing spend; viral marketing and SEO will likely see the biggest increases.
$1MM+ respondents are significantly more likely than total respondents to point to viral marketing (54% vs. 42%), SEO (50% vs. 40%) and pay-per-impression ads on digital publications (36% vs. 26%) as areas where investment is expected to increase over the next six months.
As a leader in innovative SEO, viral marketing and social media marketing services, TDM is well prepared to work with clients seeking to leverage and exploit the benefits of these highly-efficient online marketing channels. Feel free to contact us for a free new media marketing consultation and to learn how your company can take its online marketing to new levels of success!
Due to the downturn in the economy, budgets for PPC advertising are shrinking with more attention and budgets shifting towards SEO. The costs, potential for results, and long-term benefits of a well-planned and executed SEO campaign cannot be denied. But how exactly do you ensure that your site’s long-term SEO plans are effective and well founded? An article at Search Engine Land effectively addresses this important question. You will want to ensure that you have reliable web analytics software. This software will ideally track SEO referrals, or simply put, reporting what search engines your site’s traffic is coming from and the keywords used to find your site. Make sure the analytics software that you choose can segment paid and non-paid search engine traffic. Google Analytics is the best value on the market, considering it’s free! There are other more robust, paid analytics packages that can shed granular insight (such as Omniture and WebTrends).
By analyzing analytics reports, you will be able to use these findings to determine the best areas to invest time, money and resources. When tracking performance, remember to make note of site re-launches, shifts in the market and other events when measuring at long-term results, as these will cause a change in your SEO metrics. By comparing these metrics, you can then prioritize efforts for optimizing your site based on market opportunities, ranking gaps and potential ROI.
Many of you have already seen this alert from Facebook, but we wanted to be 100% certain that all clients working with or considering to work with 
Due to the downturn in the economy, budgets for PPC advertising are shrinking with more attention and budgets shifting towards 