Interactive Marketing Spend Outlook (2008 – 2014)
Forrester Research has released a forecast on US Internet Marketing Spending for the next five (5) years. Great outlook for those companies investing and specializing in social media, mobile marketing and search marketing. Considering the sheer size of the “Search Marketing” category, why do these independent research firms keep grouping PPC and SEO together? It is widely accepted that SEO garners at least 12% of Search spend (and this percentage is quickly growing!!). Doing simple math for Internet spending in 2009, SEO spend would be greater than mobile, social or email marketing, respectively. So why are SEO & PPC not yet standalone categories? We already know that organic search rankings are the #1 focus of Internet Retailers.
Attention business owners, CMO’s, VP’s & Directors of Web Marketing —- what are you doing to allocate marketing budgets and put your business at the forefront of these growth markets? Don’t miss the new media marketing bus!
Where the budgets are going
Props to Andy.
