Happy New Year from TDM
Happy New Year to all Triangle Direct Media clients, partners, employees and publishers! We wish the very best to everyone in 2009 and hope it’s a record breaking year for you! Keep an eye out for big things from TDM and innovative new media marketing services for clients who are seeking to take their online presence to new levels.
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According to a recent study released by Neilsen, more than 80% of online shoppers read a product or retailer review BEFORE making a purchase decision! Additionally, more than 70% felt more comfortable making their purchase decision after reading consumer product reviews.
Retailers who can garner product reviews both on-site and off-site will be ahead of the pack during the 2009 shopping season. The consumer’s desire for product reviews is not just isolated to holiday shopping but is now a common place practice before buying products online (throughout the calendar year). Not only will they look for customer feedback on a retailers site, but they will put more weight in product reviews that are outside of the retailers domain and control. Independent consumer reviews are more trusted, unbiased and perceived to be more credible by like-minded consumers. A 2007 MarketingVOX study found that 91% of moms prefer brands that other moms have recommended.
Now more than ever, with social networks and Web 2.0 channels/applications popping up all over the web and becoming popular destinations, online retailers need to get their products into the hands of active online participants who can openly discuss their experience with a product/service, thus influencing purchase decisions of like-minded consumers. It’s important to note that less than 10% of your customers are active participants & influencers while the majority of your customers sit on the sidelines & observe (making them influenced readers). Examples of popular consumer review outlets include:
Finally, 26% of search results are user generated content (Neilsen BuzzMetrics) which is commonly in the form of product reviews. Has your company stepped up its game with consumer product reviews? Do you have a strategy to get your product in the right hands that will contribute online? Contact a TDM Account Executive to learn more about a customized product review campaign.
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Triangle Direct Media would like to send Happy Holiday and Best Wishes to our loyal clients, trusted partners, dedicated & hardworking employees and all of those that help to make TDM what it is today & in the future.
Have a wonderful Holiday Season with your friends & families! We raise our glass to you for the very best in 2009!
All the Best,
TDM
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Rand at SEOMoz recently presented a very logical post about the structure and foundation of SEO campaigns. It’s fairly straight forward but a great visual for those planning or currently executing SEO efforts. In particular, notice the foundation to the SEO pyramid is Site Structure and Accessibility. This is an often overlooked and underestimated component to organic search success. It doesn’t matter how great your content is or the innovation of your link building strategies — if the site’s pages are hamstrung by poor architecture, incorrect server response codes, duplicate content serving URLs, and other factors under the “Site Structure” category, then rankings will suffer. How balanced are your SEO efforts in comparison to this visual?
As part of our proprietary SEO Audit process, we put a great deal of emphasis on analyzing and solving client-side site structure issues so their potential can be maximized with on-page and off-page optimization suggestions, custom solutions & strategies.
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eMarketer’s November 2008 “US Online Advertising Spending” report reinforces that Search Advertising will continue to lead online advertising spend and will retain the largest share of spend at least through 2013. Currently, search gets 45.3% of online advertising budgets with this number anticipated to reach 48.7% by 2010. The raw advertising dollars by format can be viewed below.
Looking closer at search advertising spend, it has been reported recently that 86% of that spend goes toward PPC with a paltry 14% going towards SEO. With the US economic condition and marketers trying to maximize ROI, expect the allocation of search budgets to start shifting (if they already are not) towards search engine optimization. To start, a great investment for search advertisers is in the form of a SEO Audit. These types of services can effectively identify the strengths, weaknesses, opportunities & threats for websites and how they can address the most glaring issues with the SEO.
Those advertisers who can recognize and qualify the value of SEO and invest in this medium will see increased returns in the long term —- to better compliment and support PPC as wel as Display advertising, Video, and other Sponsorship channels.
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