Exclusive! Facebook Testing a New Page Layout!

by Ashley Stafford on September 2, 2016

After a week of seeing a new Facebook Page look, Triangle Direct Media has been able to confirm with a Facebook representative that they are in the process of testing and rolling out a new page layout design:

“It does seem that this page display is a new roll-out feature. This is not available to everyone and some of the functions are still being tested.”

This change comes only a little over a month after the last redesign, and once again dramatically alters how pages look and function. Last week, we reported seeing these changes on our company Facebook account. The changes seem to focus on a redesign of the right hand side bar and the main page timeline in the center.

For example, the current page layout has a featured video option that displays in the about section on the right, as well as a videos section below that. In the new layout, however, this featured video has been removed from the about section completely, and the videos section has been moved above the page’s main timeline. Along with the new central videos section, Facebook has added three other sections: a summary of recent posts, photos, and reviews (if enabled). The new update also seems to entirely remove the new search bar for pages, the apps section, and the “liked by this page” section.

For a full view of the changes being tested, click this thumbnail for a side-by-side comparison:

new-old compare
So far, this design seems to be a work in progress, as we’ve noticed several problems. For instance, we have not been able to successfully view our own company’s page since the change, although we can still see the other pages we manage:

tdm facebook

Another problem we’ve run into is that we can no longer access the “See Pages Feed (Posts from Pages you’ve liked as your Page)” link in the sidebar for the pages we manage. This feature was a great tool for finding content to share and to help pages engage with other relevant pages, so we hope the absence is merely an oversight and not an intentional change.

see pages feed

We will keep you updated as we see or hear more news about the changes to Facebook Pages. Be sure to like us on Facebook and watch our blog to stay up to date on the latest updates and best practices for Facebook and other social media platforms!

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New Facebook Page Update: What Changed?

by Ashley Stafford on July 21, 2016

New Facebook Page Update

Facebook has been quietly testing a few new page designs over the past month, and it looks like they’re finally ready to test on a wider scale.

Many users are beginning to see one of the two new Facebook page updates as of today, which appears to be rolling out on a per-user basis (not a per-page basis). The changes are quite striking. As you can see in the screenshot above, the biggest changes of the version we’re seeing include:

  • Moved the profile picture and page name off of the cover photo and into a new column on the left
    • Both the profile picture and the cover photo appear to be the same size as before
    • If your cover photo had visual cues, such as arrows, it will need to be redone to match the new design
  • Call to action button and other buttons moved below cover photo
  • Moved tabs from under the cover image into the new left column
  • Moved Page info, stats, and About section into new column on the right
  • The apps, photos, business reviews, and “Liked by this Page” sections are also in the new right column
  • Removed ads from pages
  • Added a “search for posts on this Page” feature on the right

 

If your company doesn’t have time to keep up with social media updates, call Triangle Direct Media today to see how we can help!

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Dealing with Customer Criticism on Social Media

by Claire H. on July 19, 2016

negative feedback on social mediaWhen your business has a public presence on social media, some form of negative feedback or customer criticism is inevitable. Although this may seem like a good reason to avoid participating in the social media movement, you can actually use negative feedback on social media as an opportunity to engage in active social listening and build a trustworthy relationship with your customers.

Here are the most important things to remember when facing a potentially negative situation on social media:

  1. No one wants to be ignored. According to a recent report, social media has surpassed both phone and email as a way for customers to get in touch with a brand about a problem with their products or services, and one in three customers will go to the brand’s competitor if they do not receive a timely response. 40% of social media users expect a response in less than an hour, and the max amount of time they consider reasonable is four hours. If your business is on social media but you don’t have the time to respond to customers quickly and regularly, our social media team can provide monitoring and management for all of your social pages.
  2. Consider your reaction. While it is imperative that a customer’s comment or question does not linger unattended on your page, it is also best to take a few moments to think about what’s best to say, rather than to react too quickly out of anger or frustration. Unfortunately, some people do leave negative comments simply for attention or in an attempt to take advantage of a business. However most complaints are genuine, and the customer is grateful when they receive a respectful response. Triangle Direct Media’s social media experts can help your business decipher genuine customer concerns from the rare instances when responding could potentially do more harm than good, and offer suggestions for how to address any situation.
  3. Make the best out of a bad situation. It’s always a bummer to hear that one of your customers is less than 100% satisfied. But social listening gives you the chance to make improvements and establish a sense of transparency and loyalty with your customers. If your business has made a mistake or somehow disappointed a customer, take the time to sincerely apologize and do everything you can to make it right.
  4. The impact of the encounter goes beyond one person. Potential customers often choose which company they want to purchase from based on reviews left by their peers and the ways in which companies respond to questions and concerns. A positive impression left by handling a disgruntled customer with grace and consideration can speak louder than any advertisement campaign.
  5. Know when to address the conversation privately. If a customer has very specific concerns, if you foresee several back-and-forth messages, or if you need any confidential information in order to rectify the situation, it is best to simply address the concern on social media by requesting that the complainant contact you directly via private message, phone, or email.

Don’t let the fear of possible criticism cause your company to miss out on all of the incredible benefits you can reap from social media. As long as you are mindful of responding in a courteous and timely manner, your business can benefit from providing positive customer service experiences to patrons who may have otherwise been left feeling ignored and unsatisfied. For help navigating the world of social media reviews and criticism, contact our team of social media experts at Triangle Direct Media today.

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Which Social Media Platforms Should My Business Use?

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Whether you’re just getting started or wanting to reorganize your brand’s social media presence, you may be tempted to create accounts on all the top platforms to maximize your social reach. However, this is a huge waste of time, and it frequently results in dead profiles. As time goes on, it will become clear which […]


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Launching a New Website is a Very Exciting and Nerve-Wracking Process

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Why Curated Content is Vital to Your Social Media Strategy

March 9, 2016

“We need to stop interrupting what people are interested in and be what people are interested in” -Craig Davis When brands take on the world of social media marketing, one of the biggest temptations is to use it as just another marketing platform, like your website or a tv commercial. Time and time again, we […]


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Facebook Quietly Tests Professional Services Feature

December 21, 2015

“Find local businesses with the best Facebook reviews and ratings” As we all know, Facebook is constantly testing and releasing new features – some with small test groups, some rolled out publicly, and some simply slipping under the radar. Recently, Facebook has taken the latter route with a new unannounced feature called “Professional Services.” This […]


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Top Three Reasons Your Business Should Be Using Facebook Ads

November 18, 2015

Despite their prevalence and success, the power of Facebook ads is still not being fully harnessed by a surprising number of businesses. Whether they don’t understand them, had bad results in the past due to flawed campaigns, or just don’t have the time, many businesses are simply missing out. If your business is not yet […]


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Accurate Sizing Guide for Your Social Media Graphics

September 23, 2015

When a potential customer visits your business’ social media profiles, the first things that will greet them are your profile graphics. Crisp and appropriately sized images on your social media pages will promote a professional appearance online, and foster trust in your brand. Therefore it is important that you pay attention the specific sizing requirements […]


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