mobile browsing

Google and ‘mobile friendly’ browsing for smartphones and tablets.
The recent change will have a big impact on how millions of people shop, eat, and locate retailers.

The new Google Algorithm which was released recently will potentially rank sites higher that Google has deemed as ‘mobile friendly’. If your website doesn’t fit the predefined mobile friendly standards then your site will be demoted in the rankings leading to loss of traffic, leads and sales revenue.

mobile browsing search

Take the necessary steps to make sure your site doesn’t move to the bottom of mobile search results for not being accessible on mobile devices and tablets.

If you are curious or need more explanation on “what makes a site mobile-friendly? Or how do I start?” Contact us today to setup a quick call with one of our representative at 919.228.2475 or send us an email.

triangle direct media
8420 Chapel Hill Rd, #211
Cary, NC 27513
p: 919.228.2475

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Social Signals and SEO Rankings

by Jeff on March 10, 2015

We all know that social media is a great way to help increase traffic. When connections are made by friends and followers on Twitter, Facebook, Instagram, Google Plus, Pinterest, StumbleUpon and others it shows user engagement with your brand.
social signals
If we are focusing on great content and the content is frequently shared, linked to and generates more traffic for your site, then it is indirectly elevating your SEO rankings. In order to receive the benefits of social signals, a brand’s content and creative messaging needs to be innovative, creative and unique. The online audience needs to deem the content ‘share-worthy’ to stimulate online traffic and create, more shares, more likes and retweets.

Social Signals are proving to play a big part in building your brand’s name among consumers and generating quality search engine traffic.

“#Twitter is the second most used search engine after Google.”

Increasing the number of post shares is a great way of showing search engines that your content is active and important to people. Example: if two companies are both posting content about a popular topic, service or brand name and one article is linked to or shared more, a search engine like Google would identify the more shared/linked to article as the winner.

The more Likes, Pins, or Retweets you receive, the more likely people are to click on it to see why it is so popular among users. Bottom line: a better social media presence the better it is for your brand.

What are SOCIAL SIGNALS and what do they mean for your business?

Social Signals are: Interactions with social media content via social media outlets or within your domain by social media followers or online community. For example: Facebook shares, Google +1s, and Twitter retweets could all be considered social signals.

How Are Social Signals Impacting Rankings?

Google + and the +1
The total number of +1s, quality of the users, has there been an increase in +1s, increase in followers, how fast are people sharing your content with other users to increase subscribers.
Total number of Shares and Likes on Facebook (shares are more important than likes); interaction among users through comments, growth rate of Shares and Likes, who is sharing your content (are they “big name” in their online community, or a public figure).
Total number of followers, mentions, favorite, and retweets, reputation of the followers, favorites and retweets, Relevance and speed of tweets.
Total number of pins, Re-Pins, on Pinterest, growth rate of Pins, comments and interactions.
StumbleUpon, Digg, Reddit
Upvotes and comments.
social signals and seo
There are many ways to go about boosting your Social Signals. We will share the most important one with you…You must be active on your social media outlets (Facebook, Twitter, Pinterest, Google+) -posting regularly, commenting, and answering questions to engage your audience. If you would like more answers, contact Triangle Direct Media today to talk about how Social Signals can help with your ranking potential.

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Have you been hit by a panda or penguin?

by Jeff on February 3, 2015

panda penguin updates
Yes, as the subject line suggests, there are thousands of businesses suffering months and even years later from the dreaded Panda and Penguin updates. Many people we speak with talk as if it is their destiny to never get that pre-update traffic and visibility back in Google.


When affected by algorithm updates, it is important to be able to identify which updates were the culprit. It simply is not enough to say “it was Panda” or “Penguin hit us.” OK, which one????

Ask yourself or the members on your team this: What is the difference between Panda 2.5 and Panda 3.9? And once you find out, how are they individually treated?

Maybe follow with these questions: Which Google algorithm updates have hit my website? Are they still affecting my website? What do I do in response? What is my top priority to implement, in order to get the traffic back?

At TDM, we are able to not only perform robust site architecture analysis, but also pinpoint possible problematic algorithm activity. This in depth analysis allows our experienced team of SEO consultants to prioritize a path for clients. From there, we are both guiding teams and implementing the necessary changes. We have robust, unmatched technology. We have a ton of SEO experience. We rely on data. Data doesn’t lie.

If your organic traffic and rankings have never recovered to pre-Panda or pre-Penguin, and you have tried tirelessly to recover, we want to talk with you.

YOU CAN RECOVER! No more trending like this:
organic ranking trends
Rather, let’s look at this:

positive organic rankings
Call us at 919.228.2475 or simply go to our website, fill out a short form and we will contact you. We can run preliminary analysis, free of charge, and have our team make recommendations for recovery. We have literally analyzed millions of pages, recovered thousands of rankings, reversed penalties, and have our clients in better revenue producing spots than they were prior to joining us!

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2015 Online Marketing Predictions

January 10, 2015

The Spartan Project will increase Bing’s market share. Well it’s about time Microsoft got a new browser! When was the last time someone willingly used Internet Explorer? I know people use it (58% in fact), but I get the feeling it’s just from being the default on PCs, right? With a new “lightweight” browser, Microsoft […]

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TDM is Hiring!

December 12, 2014

Triangle Direct Media (TDM) is seeking to immediately expand its inside sales division.  We are looking for highly motivated candidates who are driven to succeed – sales reps who are willing to work hard, work smart, and make as much money as they can.  The industry is highly competitive, so we need someone who is […]

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Invest in Social Media Management

December 5, 2014

Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign. Social media marketing is a must have, must use, advertising tool for any business. The stats […]

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Facebook Bans The “Like Gate” Incentive for Pages

August 12, 2014

Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook […]

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Discovery marketing and the new mobile search by Pinterest

May 6, 2014

Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when […]

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Advertising on Facebook for your business: Is it really worth it?

January 21, 2014

  To advertise or not to advertise on Facebook has been a question that small businesses have been struggling to answer.  With some recent statistics and list of benefits outlined in this article, you might be able to finally answer that question yourself. Facebook’s preferred marketing and developer program, found that Facebook’s ad clicks, impressions […]

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Pinterest Goes on the Map

December 18, 2013

It’s no secret that Pinterest’s user demographic is full of buying customers, and with the ability to link back to your website, we can see the search engine ranking benefit.  But adding maps to your boards and pins? That should raise some eyebrows for local business owners. Here are a few reasons why local business […]

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