TDM is Hiring!

by Jason Gillikin on December 12, 2014

Triangle Direct Media (TDM) is seeking to immediately expand its inside sales division.  We are looking for highly motivated candidates who are driven to succeed – sales reps who are willing to work hard, work smart, and make as much money as they can.  The industry is highly competitive, so we need someone who is sharp, computer savvy, fearless, and willing to learn.  Commission potential is uncapped.  Sales experience is a plus but not a requirement.

At TDM, we are:
– Online marketing experts with specialties in SEO, Pay-per-Click, and Social Media
– Motivated by the success of our clients and our employees
– Honored to be on the Inc 5000 list of fastest growing companies in 2010 and 2011
– A fun, energetic, and successful crew

TDM Inside Sales

Qualities we require:
– Money motivated
– Competitive
– Thirst for knowledge
– Desire to improve
– Entrepreneurial spirit
– Reliable

If you have these qualities, and you’re looking for a new career, please contact us at, 919-228-2475 x.112 or

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Invest in Social Media Management

by Jeff on December 5, 2014

Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign.

social media outlets

Social media marketing is a must have, must use, advertising tool for any business. The stats below represent American social network users, by age, and the amount of time they spend on social media:

18-34-year-olds report spending 3.8 hours a day;
35-49-year-olds report spending 3 hours per day;
50-64-year-olds report spending 2.4 hours per day;

The opportunity to reach your customers on a variety of social media networks is absolutely amazing. It starts by providing engaging and useful content. Content planning requires research into what and how your competitors create ‘organically’ shared content among users. Like a competitive keyword analysis done for search an analysis of a competitors social media conversations can go a long way in helping to narrow the focus of your social media marketing strategy.

Paid social media advertising is a great part of the social media marketing toolbox but it shouldn’t be the only part. Joining in the conversations happening right now on your social networks helps to create a new tool in your SMM toolbox; organic social media.

Triangle Direct Media has demonstrated it success by growing and maintaining social media marketing campaigns for clients across a wide variety of SMM networks. If you would like to learn more about Social Media Management and how we can build your online identity contact us today for a free consultation.

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Facebook Bans The “Like Gate” Incentive for Pages

by Ashley Hincher on August 12, 2014

facebook like gate banFacebook has officially banned the “like gate” for Pages.

On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook pages:

“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.”

According to Facebook, users have 90 days (until November 5th) to abide by the new rule. After this date, Facebook will be removing the coding that enables like gates.

A “like gate” is a feature that enables a page to hide certain content from users until they have liked the page. Previously, Facebook like gates were a common tool used to motivate users to “like” a business page by offering some additional incentive – users who are interested in the incentive must like the page in order to unlock the exclusive content.

Like gates were particularly beneficial when running sweepstakes on Facebook, as a business could ensure that only fans of their page could access the sign up form. Not only did this result in increased likes for a page, but it also encouraged high quality sweepstakes entries, as the people who were willing to like the page in order to enter the contest were also more likely to be genuinely interested in the business’s goods or services.

While this policy change may be disappointing for many, it is certainly not the end of the line for Facebook sweepstakes. Removing the like gate will not affect the other goals you may have had in running a sweepstakes:

  • They will still increase your social visibility/social buzz, because advertising a sweepstakes is still just as likely to attract new customers as before.
  • You can still utilize a sweepstakes to collect email addresses or increase fan engagement.
  • You may actually receive more entries if users are not required to perform an additional action or commit to liking your page. This will translate to more emails or engagement.
  • Many may have felt “trapped” by the like gate system because it was so beneficial in building up their page, so removing the like gate opens them up to more contest style options (e.g. “comment/submit to enter” style contests, cross-social media contests, etc)
  • You will still gain new fans! Removing the like gate won’t prevent you from gaining new fans from a sweepstakes – it just means you won’t see as many. However, you will also see fewer “like bounces” (where people like your page just until the contest ends, then unlike).

How will your business handle this new policy change?

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Discovery marketing and the new mobile search by Pinterest

May 6, 2014

Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when […]

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Advertising on Facebook for your business: Is it really worth it?

January 21, 2014

  To advertise or not to advertise on Facebook has been a question that small businesses have been struggling to answer.  With some recent statistics and list of benefits outlined in this article, you might be able to finally answer that question yourself. Facebook’s preferred marketing and developer program, found that Facebook’s ad clicks, impressions […]

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Pinterest Goes on the Map

December 18, 2013

It’s no secret that Pinterest’s user demographic is full of buying customers, and with the ability to link back to your website, we can see the search engine ranking benefit.  But adding maps to your boards and pins? That should raise some eyebrows for local business owners. Here are a few reasons why local business […]

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Is Pinterest a powerful SM tool for your business?

December 3, 2013

It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some […]

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What Google Plus Can Do for Your Business

November 19, 2013

Since its launch in the summer of 2011, there has been much uncertainty regarding the future success of Google Plus in the competitive market of social media.  However, over time we’ve learned that businesses who are active on Google’s own social media network known as Google +,  do have some advantages over businesses who have […]

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Remembering 9-11

September 11, 2013

Just a quick note to say we are remembering and marking today as the anniversary of 9-11  today. Thank you to all of our men and women in uniform helping to protect this great country.

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Beware! Buying Fake Facebook Likes is a Bad Idea

April 9, 2013

Big brands and small companies are starting to get the hint that social media is no longer an option and in order to be competitive in their industries, they must be successful in their social media networks. Underground markets for Social Media are emerging and their primary service is selling companies manufactured or “fake” likes. […]

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