2015 Online Marketing Predictions

by Jason Gillikin on January 10, 2015


  1. The Spartan Project will increase Bing’s market share. Well it’s about time Microsoft got a new browser! When was the last time someone willingly used Internet Explorer? I know people use it (58% in fact), but I get the feeling it’s just from being the default on PCs, right? With a new “lightweight” browser, Microsoft hopes users actually choose Spartan. And they have the opportunity for Spartan (or whatever they call it) to lead users to use Bing instead of Google. Right now Bing has only 19% of the search traffic. Let’s see if they can get that up to 25% by year end.
  2. Google Plus will mercifully be put to rest. Yay! Finally! Not exactly a fearless prediction here. The writing has been on the wall since Vic Gundotra, the key employee who spearheaded the project for the past 8 years, left Google. I’m sure most online marketers can’t wait to see this happen. G+ has been a ghost town since it launched, and yet it still has SEO value so you can’t ignore it. By the end of 2015, you will be able to ignore it – and you won’t be forced to have a G+ account if you want to write a review, sign up for gmail, customize your search settings or…well you get the idea.
  3. I’ll stop getting Fax Spam. Maybe this is just wishful thinking, but come on! It’s 2015! I don’t think your unsolicited check for $67,000 is real!
  4. Content will be the new Linking. Don’t get me wrong, I’m not saying that linking is dead. Not even close. If you don’t believe me, do a little research on the websites ranking for “seo company” and see what you find. It’s clearly still an important piece of Google’s algorithm and (another prediction I suppose) it will continue to be into 2015. However, it’s not nearly as important as it was back in 2007. In 2015, Google will increasingly emphasize content. Fresh, juicy, unique, riveting content. If your content is stale, your rankings will slide. If your content is duplicated throughout the web, your rankings might plummet. In 2015, you need to keep it fresh.
  5. Big Box Brands will lose Traffic. So with that said about Freshness and Content, it’s often the big box brands that lag behind on developing that unique content. Right now, the Walmarts and Amazons of the world are at an advantage because of mentions (and links of course) throughout the web. However, if their content continues to be weak, there will be room for medium-sized online retailers to swoop up some rankings, especially in their niche.
  6. Google will suffer a PR Backlash. Someone writes an article about Google being evil every day, so this isn’t exactly bold. But I’m talking about a serious national scandal that turns people off from using the search engine. Big G has its hands in so many different facets of global politics and business right now that something will go wrong. It isn’t hard to imagine that a backlash could happen over spying, their work with the Department of Defense, their involvement with the Democratic Party, their loose internal moral structure, etc. Something will happen. And it will cost them a few points of market share.
  7. Facebook will develop a Search Engine. Facebook recently broke off from Bing search results, and they have their own search tool within FB itself. But I’m talking about a real search engine – something designed to compete with Google. And if they can successfully index and serve search results for trillions of people, business pages, posts, and comments, then they can certainly step up to the plate.

Well there you have it, our predictions for 2015! Even if none of these prove to be true, there’s one prediction that I’m 100% confident in making, that Online Marketing will Continue to Evolve! If you need help keeping up, we can help!

Questions? Call us at (919) 228-2475 Mon-Fri from 8am-5:30pm EST or Email us at contact@triangledirectmedia.com or request more information.

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TDM is Hiring!

by Jason Gillikin on December 12, 2014

Triangle Direct Media (TDM) is seeking to immediately expand its inside sales division.  We are looking for highly motivated candidates who are driven to succeed – sales reps who are willing to work hard, work smart, and make as much money as they can.  The industry is highly competitive, so we need someone who is sharp, computer savvy, fearless, and willing to learn.  Commission potential is uncapped.  Sales experience is a plus but not a requirement.

At TDM, we are:
– Online marketing experts with specialties in SEO, Pay-per-Click, and Social Media
– Motivated by the success of our clients and our employees
– Honored to be on the Inc 5000 list of fastest growing companies in 2010 and 2011
– A fun, energetic, and successful crew

TDM Inside Sales

Qualities we require:
– Money motivated
– Competitive
– Thirst for knowledge
– Desire to improve
– Entrepreneurial spirit
– Reliable

If you have these qualities, and you’re looking for a new career, please contact us at http://www.triangledirectmedia.com/triangle-direct-media-careers.html, 919-228-2475 x.112 or jason@triangledirectmedia.com.

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Invest in Social Media Management

by Jeff on December 5, 2014

Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign.

social media outlets

Social media marketing is a must have, must use, advertising tool for any business. The stats below represent American social network users, by age, and the amount of time they spend on social media:

18-34-year-olds report spending 3.8 hours a day;
35-49-year-olds report spending 3 hours per day;
50-64-year-olds report spending 2.4 hours per day;

The opportunity to reach your customers on a variety of social media networks is absolutely amazing. It starts by providing engaging and useful content. Content planning requires research into what and how your competitors create ‘organically’ shared content among users. Like a competitive keyword analysis done for search an analysis of a competitors social media conversations can go a long way in helping to narrow the focus of your social media marketing strategy.

Paid social media advertising is a great part of the social media marketing toolbox but it shouldn’t be the only part. Joining in the conversations happening right now on your social networks helps to create a new tool in your SMM toolbox; organic social media.

Triangle Direct Media has demonstrated it success by growing and maintaining social media marketing campaigns for clients across a wide variety of SMM networks. If you would like to learn more about Social Media Management and how we can build your online identity contact us today for a free consultation.

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Facebook Bans The “Like Gate” Incentive for Pages

August 12, 2014

Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook […]

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Discovery marketing and the new mobile search by Pinterest

May 6, 2014

Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when […]

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Advertising on Facebook for your business: Is it really worth it?

January 21, 2014

  To advertise or not to advertise on Facebook has been a question that small businesses have been struggling to answer.  With some recent statistics and list of benefits outlined in this article, you might be able to finally answer that question yourself. Facebook’s preferred marketing and developer program, found that Facebook’s ad clicks, impressions […]

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Pinterest Goes on the Map

December 18, 2013

It’s no secret that Pinterest’s user demographic is full of buying customers, and with the ability to link back to your website, we can see the search engine ranking benefit.  But adding maps to your boards and pins? That should raise some eyebrows for local business owners. Here are a few reasons why local business […]

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Is Pinterest a powerful SM tool for your business?

December 3, 2013

It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some […]

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What Google Plus Can Do for Your Business

November 19, 2013

Since its launch in the summer of 2011, there has been much uncertainty regarding the future success of Google Plus in the competitive market of social media.  However, over time we’ve learned that businesses who are active on Google’s own social media network known as Google +,  do have some advantages over businesses who have […]

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Remembering 9-11

September 11, 2013

Just a quick note to say we are remembering and marking today as the anniversary of 9-11  today. Thank you to all of our men and women in uniform helping to protect this great country.

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