Social Signals and SEO Rankings

by Jeff on March 10, 2015

SOCIAL SIGNALS and SEO
We all know that social media is a great way to help increase traffic. When connections are made by friends and followers on Twitter, Facebook, Instagram, Google Plus, Pinterest, StumbleUpon and others it shows user engagement with your brand.
social signals
If we are focusing on great content and the content is frequently shared, linked to and generates more traffic for your site, then it is indirectly elevating your SEO rankings. In order to receive the benefits of social signals, a brand’s content and creative messaging needs to be innovative, creative and unique. The online audience needs to deem the content ‘share-worthy’ to stimulate online traffic and create, more shares, more likes and retweets.

Social Signals are proving to play a big part in building your brand’s name among consumers and generating quality search engine traffic.

“#Twitter is the second most used search engine after Google.”

Increasing the number of post shares is a great way of showing search engines that your content is active and important to people. Example: if two companies are both posting content about a popular topic, service or brand name and one article is linked to or shared more, a search engine like Google would identify the more shared/linked to article as the winner.

The more Likes, Pins, or Retweets you receive, the more likely people are to click on it to see why it is so popular among users. Bottom line: a better social media presence the better it is for your brand.

What are SOCIAL SIGNALS and what do they mean for your business?

Social Signals are: Interactions with social media content via social media outlets or within your domain by social media followers or online community. For example: Facebook shares, Google +1s, and Twitter retweets could all be considered social signals.

How Are Social Signals Impacting Rankings?

Google + and the +1
The total number of +1s, quality of the users, has there been an increase in +1s, increase in followers, how fast are people sharing your content with other users to increase subscribers.
Facebook
Total number of Shares and Likes on Facebook (shares are more important than likes); interaction among users through comments, growth rate of Shares and Likes, who is sharing your content (are they “big name” in their online community, or a public figure).
Twitter
Total number of followers, mentions, favorite, and retweets, reputation of the followers, favorites and retweets, Relevance and speed of tweets.
Pinterest
Total number of pins, Re-Pins, on Pinterest, growth rate of Pins, comments and interactions.
StumbleUpon, Digg, Reddit
Upvotes and comments.
social signals and seo
There are many ways to go about boosting your Social Signals. We will share the most important one with you…You must be active on your social media outlets (Facebook, Twitter, Pinterest, Google+) -posting regularly, commenting, and answering questions to engage your audience. If you would like more answers, contact Triangle Direct Media today to talk about how Social Signals can help with your ranking potential.

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Have you been hit by a panda or penguin?

by Jeff on February 3, 2015

panda penguin updates
Yes, as the subject line suggests, there are thousands of businesses suffering months and even years later from the dreaded Panda and Penguin updates. Many people we speak with talk as if it is their destiny to never get that pre-update traffic and visibility back in Google.

NOT SO FAST!!!!

When affected by algorithm updates, it is important to be able to identify which updates were the culprit. It simply is not enough to say “it was Panda” or “Penguin hit us.” OK, which one????

Ask yourself or the members on your team this: What is the difference between Panda 2.5 and Panda 3.9? And once you find out, how are they individually treated?

Maybe follow with these questions: Which Google algorithm updates have hit my website? Are they still affecting my website? What do I do in response? What is my top priority to implement, in order to get the traffic back?

At TDM, we are able to not only perform robust site architecture analysis, but also pinpoint possible problematic algorithm activity. This in depth analysis allows our experienced team of SEO consultants to prioritize a path for clients. From there, we are both guiding teams and implementing the necessary changes. We have robust, unmatched technology. We have a ton of SEO experience. We rely on data. Data doesn’t lie.

If your organic traffic and rankings have never recovered to pre-Panda or pre-Penguin, and you have tried tirelessly to recover, we want to talk with you.

YOU CAN RECOVER! No more trending like this:
organic ranking trends
Rather, let’s look at this:

positive organic rankings
Call us at 919.228.2475 or simply go to our website, fill out a short form and we will contact you. We can run preliminary analysis, free of charge, and have our team make recommendations for recovery. We have literally analyzed millions of pages, recovered thousands of rankings, reversed penalties, and have our clients in better revenue producing spots than they were prior to joining us!

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2015 Online Marketing Predictions

by Jason Gillikin on January 10, 2015

online-marketing-predictions-2015

  1. The Spartan Project will increase Bing’s market share. Well it’s about time Microsoft got a new browser! When was the last time someone willingly used Internet Explorer? I know people use it (58% in fact), but I get the feeling it’s just from being the default on PCs, right? With a new “lightweight” browser, Microsoft hopes users actually choose Spartan. And they have the opportunity for Spartan (or whatever they call it) to lead users to use Bing instead of Google. Right now Bing has only 19% of the search traffic. Let’s see if they can get that up to 25% by year end.
  2. Google Plus will mercifully be put to rest. Yay! Finally! Not exactly a fearless prediction here. The writing has been on the wall since Vic Gundotra, the key employee who spearheaded the project for the past 8 years, left Google. I’m sure most online marketers can’t wait to see this happen. G+ has been a ghost town since it launched, and yet it still has SEO value so you can’t ignore it. By the end of 2015, you will be able to ignore it – and you won’t be forced to have a G+ account if you want to write a review, sign up for gmail, customize your search settings or…well you get the idea.
  3. I’ll stop getting Fax Spam. Maybe this is just wishful thinking, but come on! It’s 2015! I don’t think your unsolicited check for $67,000 is real!
  4. Content will be the new Linking. Don’t get me wrong, I’m not saying that linking is dead. Not even close. If you don’t believe me, do a little research on the websites ranking for “seo company” and see what you find. It’s clearly still an important piece of Google’s algorithm and (another prediction I suppose) it will continue to be into 2015. However, it’s not nearly as important as it was back in 2007. In 2015, Google will increasingly emphasize content. Fresh, juicy, unique, riveting content. If your content is stale, your rankings will slide. If your content is duplicated throughout the web, your rankings might plummet. In 2015, you need to keep it fresh.
  5. Big Box Brands will lose Traffic. So with that said about Freshness and Content, it’s often the big box brands that lag behind on developing that unique content. Right now, the Walmarts and Amazons of the world are at an advantage because of mentions (and links of course) throughout the web. However, if their content continues to be weak, there will be room for medium-sized online retailers to swoop up some rankings, especially in their niche.
  6. Google will suffer a PR Backlash. Someone writes an article about Google being evil every day, so this isn’t exactly bold. But I’m talking about a serious national scandal that turns people off from using the search engine. Big G has its hands in so many different facets of global politics and business right now that something will go wrong. It isn’t hard to imagine that a backlash could happen over spying, their work with the Department of Defense, their involvement with the Democratic Party, their loose internal moral structure, etc. Something will happen. And it will cost them a few points of market share.
  7. Facebook will develop a Search Engine. Facebook recently broke off from Bing search results, and they have their own search tool within FB itself. But I’m talking about a real search engine – something designed to compete with Google. And if they can successfully index and serve search results for trillions of people, business pages, posts, and comments, then they can certainly step up to the plate.

Well there you have it, our predictions for 2015! Even if none of these prove to be true, there’s one prediction that I’m 100% confident in making, that Online Marketing will Continue to Evolve! If you need help keeping up, we can help!

Questions? Call us at (919) 228-2475 Mon-Fri from 8am-5:30pm EST or Email us at contact@triangledirectmedia.com or request more information.

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TDM is Hiring!

December 12, 2014

Triangle Direct Media (TDM) is seeking to immediately expand its inside sales division.  We are looking for highly motivated candidates who are driven to succeed – sales reps who are willing to work hard, work smart, and make as much money as they can.  The industry is highly competitive, so we need someone who is […]


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Invest in Social Media Management

December 5, 2014

Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign. Social media marketing is a must have, must use, advertising tool for any business. The stats […]


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Facebook Bans The “Like Gate” Incentive for Pages

August 12, 2014

Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook […]


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Discovery marketing and the new mobile search by Pinterest

May 6, 2014

Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when […]


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Advertising on Facebook for your business: Is it really worth it?

January 21, 2014

  To advertise or not to advertise on Facebook has been a question that small businesses have been struggling to answer.  With some recent statistics and list of benefits outlined in this article, you might be able to finally answer that question yourself. Facebook’s preferred marketing and developer program, found that Facebook’s ad clicks, impressions […]


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Pinterest Goes on the Map

December 18, 2013

It’s no secret that Pinterest’s user demographic is full of buying customers, and with the ability to link back to your website, we can see the search engine ranking benefit.  But adding maps to your boards and pins? That should raise some eyebrows for local business owners. Here are a few reasons why local business […]


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Is Pinterest a powerful SM tool for your business?

December 3, 2013

It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some […]


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