How Much Should I Spend on Facebook Ads?

by Ashley Stafford on May 9, 2017

If you have already decided to make the leap into social media marketing and advertising with Triangle Direct Media, the first question on your mind may be “how much should I budget?” We get this question all the time, and unfortunately the answer is: it depends. Since we know that is a painful answer to hear, we’ve put together this guide to help explain the whys and hows. Here are 5 factors that influence the cost of Facebook ads:

  1. Your budget

This one is pretty straight forward – you can only spend what you can afford to spend. In general, the more you spend, the more results you’ll see. However, if all you can spare for Facebook ads is $5 a day, then there is little point in focusing on how much you ‘should’ be spending. Instead, focus on making the most of the budget you do have with our highly optimized ad strategy.

  1. Your industry

Several studies have been conducted on the average costs and results of Facebook ads. Unsurprisingly, these costs vary by industry, just as ad costs on Google or other advertising platforms will vary by industry or keyword.

  1. Your audience

Facebook ads work on a bidding system. There are only so many ad slots available at any given time, so the more companies that are bidding for a spot in a certain audience’s timeline, the higher the cost is going to be. This means that in many cases, the more tailored your ad’s audience is, the lower your costs will be as your competition for that audience decreases. Our Social Media specialists can help you define your ad audience to get the most bang for your buck.

  1. Time of the year

Some businesses have slow seasons, and that is usually going to be reflected in your ad results. In addition, there is the competition factor. More businesses will be advertising around prime shopping holidays like Valentine’s Day, Black Friday, Thanksgiving, and Christmas. Since ad space is limited, the bidding process will inevitably drive costs up around those times.

  1. The quality of your ad

This one is a no-brainer – the better the ad, the better the audience will respond, so the lower your costs will be. Facebook even offers a “Relevance Score” (a score from 1-10) to help you identify how well your ads are being received by your selected audience. Facebook has confirmed that this score influences your ad cost. In addition to ad campaign management, Triangle Direct Media can help create optimized graphics and ad copy to help your company’s ads gain traction. Contact us today to learn more!

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Facebook Testing New Star Ratings In Ads

by Ashley Stafford on April 21, 2017

This week, Triangle Direct Media received an email from Facebook alerting us to a new ad feature that will be tested with one of our clients: business ratings on ads. For now, details are limited, but this is what the email from Facebook had to say about the feature:

We are pleased to announce that your page has been chosen to participate in an upcoming beta test for business ratings in ads. We are testing to determine if showing business ratings increases conversions from ads.

From April 24 to June 24, 2017, star ratings from [client]’s reviews and ratings section will appear below your business’s name in a small percentage of your ads appearing in Newsfeed. Star ratings will only appear when the average star rating is 4 stars or higher and when there are at least 5 reviews.

These new ads featuring a page’s star rating could be an exciting opportunity for businesses with high star ratings to leverage that score in order to promote the trustworthiness of their ads! It also may be a driving force behind more businesses focusing on their Facebook star rating, and making a concentrated effort to gain or improve their rating on the platform.

We’re certainly interested in seeing whether this feature increases click-through on ads, and whether Facebook eventually rolls this feature out for all advertisers. Stay tuned for future updates!

If your business could use some help with advertising on Facebook or other social media platforms, give Triangle Direct Media a call at 919.228.2475!

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building customer loyalty with social mediaCustomer loyalty is a holy grail for companies of all sizes. It’s what drives customers to purchase the same products and services from the same brands and firms despite numerous comparable alternatives, and is integral to a business’s sustainability and growth. It’s also why so many advertising dollars and marketing efforts are focused on earning and keeping customer loyalty.

Perhaps even more so than traditional marketing methods, social media is an indispensable tool in building customer loyalty. Here are some proven techniques for increasing loyalty through SM platforms:

  1. Maintain a regular posting schedule. The average brand should aim to post 3-5 times per week on social media accounts. This number keeps the feed fresh and active without overwhelming subscribers with too many unwanted updates. If you do not have time to maintain this level of activity, consider hiring our team of social media experts to manage your accounts.
  2. Share content that is useful and interesting. There’s little point in posting content that your customers will simply scroll right past, so make sure you supply information that is both useful and interesting. Tips on how to use or care for your products, previews of new products or upcoming sales, and behind-the-scenes looks at your company are the types of posts that build loyalty.
  3. Take the initiative to engage with customers and support their social media efforts when possible. Everyone enjoys being acknowledged on social media, so the occasional retweet, comment, favorite, or like of a customer’s post can help foster a positive and lasting relationship. This is especially effective when you take the initiative to engage instead of simply responding to a compliment or complaint.
  4. Address complaints after careful consideration. Speaking of complaints, you’re bound to get your share if you maintain active social media accounts. While you should never ignore any complaints, take your time in drafting a thoughtful response rather than firing off a defensive retort in the heat of the moment.
  5. Run contests, promotions, and giveaways. One of the most effective ways to build a loyal social media following is by periodically offering opportunities to win free stuff. Use contests, promotions, and giveaways to generate buzz and excitement about your brand, as well as build your subscriber list and expand your customer base.

The above techniques for building customer loyalty through social media are only the starting point. If you need help implementing these and other online marketing methods, contact Triangle Direct Media today.

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Social Media In Review: The 5 biggest changes in 2016

December 28, 2016

Just like your ever-changing Twitter feed, social media platforms are constantly rolling out new updates, both big and small. While every change matters, some make a bigger difference for your social media marketing strategy than others. Here are our picks for the 5 biggest social media updates this year: Facebook launches Reactions You may have […]

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What NOT to do on Social Media for Businesses

October 18, 2016

We’ve all seen the cases where a marketer’s a huge mistake on a brand’s social media account goes viral. However, not all social media marketing mistakes are so obvious. Here are some invaluable tips to help manage the more subtle mistakes you could be making on your business’ social media channels: Your page is too […]

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Exclusive! Facebook Testing a New Page Layout!

September 2, 2016

After a week of seeing a new Facebook Page look, Triangle Direct Media has been able to confirm with a Facebook representative that they are in the process of testing and rolling out a new page layout design: “It does seem that this page display is a new roll-out feature. This is not available to […]

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New Facebook Page Update: What Changed?

July 21, 2016

Facebook has been quietly testing a few new page designs over the past month, and it looks like they’re finally ready to test on a wider scale. Many users are beginning to see one of the two new Facebook page updates as of today, which appears to be rolling out on a per-user basis (not […]

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Dealing with Customer Criticism on Social Media

July 19, 2016

When your business has a public presence on social media, some form of negative feedback or customer criticism is inevitable. Although this may seem like a good reason to avoid participating in the social media movement, you can actually use negative feedback on social media as an opportunity to engage in active social listening and build a […]

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Which Social Media Platforms Should My Business Use?

July 14, 2016

Whether you’re just getting started or wanting to reorganize your brand’s social media presence, you may be tempted to create accounts on all the top platforms to maximize your social reach. However, this is a huge waste of time, and it frequently results in dead profiles. As time goes on, it will become clear which […]

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Social Shoppers Love Pinterest

April 18, 2016

Pinterest is the go-to social media platform for all kinds of social shoppers. Many people use Pinterest to find specific items they plan to purchase, while others use it to browse and organize ideas that will influence their future purchases. Either way, if your company sells to the demographic on Pinterest, then your content needs […]

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