Facebook is used by 57% of all American adults online (PEW Research). For this reason, Facebook has become a necessary part of the ‘to-do’ list for online marketers. Posting regularly on Facebook is an easy way to keep potential and current customers up to date on what is happening with your brand/service, and it also offers an expedited means of communicating with customers. A simple ‘thank you’ or fast response to a consumer complaint goes a long way to building a positive reputation for your brand.

social media marketing manager

But it takes time to fully maximize Facebook’s potential. Five minutes a day is simply not going to be enough time to grow your fan following, moderate what others are posting to your page, answer questions about your products or services, thank customers for positive comments and reviews, share relevant content, create unique content that is interesting to your fans, AND find, edit, or create appropriate images to accompany your updates.

In addition to Facebook, Instagram is the fastest growing social media platform, used by 26% of all adults online. Instagram has proven to be the place to be for advertisers looking to market to the 18-29 demographic, with 53% of its users in this age range. Likewise, Pinterest is used by 28% of adults and by 42% of ALL females online. This is a huge plus for brands and services looking to attract female consumers! However, Instagram and Pinterest both require visually appealing images to make the most of the platform, which can be very time consuming for some online advertisers. Additionally, you can’t just create a profile and leave it at that – you must dedicate time to posting regularly and engaging with your fans.

In addition to Facebook, Instagram is the fastest growing social media platform, used by 26% of all adults online.

Twitter has close to 316 million active users as of 07/28/2015. With roughly 29% of users ranged 15-34 and 74% following SMB’s (small to medium businesses) on Twitter to get product updates, this social media platform is a big plus for marketing to millennials. However, the current of updates moves quickly on Twitter, and you need to be around to create and retweet content frequently, in addition to quickly responding to messages, replies, subtweets, and mentions.
If you have any questions about how we can help you maximize your time to make the most of your social media marketing efforts, contact us today at Triangle Direct Media!

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SM tornadoA company’s social media page is often the first destination for customer complaints, praise and inquiry. People are increasingly turning to their smartphones and computers to gather information and voice their opinions about brands. This makes prompt customer service imperative on social sites like Facebook and Twitter.

Responding to concerns expressed on social media in a timely manner can help you engage with happy patrons and address any frustrations voiced by unsatisfied customers; both of which nurture customer loyalty. It takes time and effort to monitor the world of online public forums, and a bit more to genuinely respond to all customer concerns within the expected time frame. That’s where we step in.

At TDM, our social media managers are dedicated to helping your company stand out by quickly, respectfully and thoroughly responding to any customer interactions your business receives on social media.

A 2015 study by the Northridge Group found that 40 percent of consumers expect resolution within one hour when using social media, but one-third of those who contact a brand never get a response. For 33 percent of social media users, customer service does not meet their expectations — out of all the customer service channels, social media has the lowest rate of issue resolution (13 percent).

Customers expect brands to listen. According to the survey, 47 percent of people plan to use social media next year the same or more than they currently do to voice their customer service issues or inquiries. But companies often fall short of meeting expectations.

Failing to respond quickly on social media has serious implications, and the majority of users will escalate their negativity; According to a 2013 study by Lithium Technologies, 60 percent of Tweeters who don’t receive a response will take unpleasant actions such as terminating consumer activity or publicly shaming the brand on social media.

Rather than fear potential consequences for your company from unanswered customer concerns, our social media team will embrace the opportunities to satisfy clientele with outstanding customer service. The 2013 study found that when your company is equipped with social media managers to provide timely and informative responses to customers:

  • 34 percent are likely to buy from that company, again;
  • 43 percent are likely to encourage friends and family to buy their products;
  • 38 percent are more receptive to their advertisements;
  • 42 percent are more willing to praise or recommend the brand through social media.

With our team managing your social media presence, your company will excel in the active and public world of online forums. We will keep your customers pleased with timely responses, help provide accurate information to questions or concerns, celebrate positive consumer experiences, and nurture the customer relations your company has strived to create.

If you’re ready to get started, get in touch with us to discuss Triangle Direct Media social media management today!

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mobile browsing

Google and ‘mobile friendly’ browsing for smartphones and tablets.
The recent change will have a big impact on how millions of people shop, eat, and locate retailers.

The new Google Algorithm which was released recently will potentially rank sites higher that Google has deemed as ‘mobile friendly’. If your website doesn’t fit the predefined mobile friendly standards then your site will be demoted in the rankings leading to loss of traffic, leads and sales revenue.

mobile browsing search

Take the necessary steps to make sure your site doesn’t move to the bottom of mobile search results for not being accessible on mobile devices and tablets.

If you are curious or need more explanation on “what makes a site mobile-friendly? Or how do I start?” Contact us today to setup a quick call with one of our representative at 919.228.2475 or send us an email.

triangle direct media
8420 Chapel Hill Rd, #211
Cary, NC 27513
p: 919.228.2475

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Social Signals and SEO Rankings

March 10, 2015

SOCIAL SIGNALS and SEO We all know that social media is a great way to help increase traffic. When connections are made by friends and followers on Twitter, Facebook, Instagram, Google Plus, Pinterest, StumbleUpon and others it shows user engagement with your brand. If we are focusing on great content and the content is frequently […]

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Have you been hit by a panda or penguin?

February 3, 2015

Yes, as the subject line suggests, there are thousands of businesses suffering months and even years later from the dreaded Panda and Penguin updates. Many people we speak with talk as if it is their destiny to never get that pre-update traffic and visibility back in Google. NOT SO FAST!!!! When affected by algorithm updates, […]

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2015 Online Marketing Predictions

January 10, 2015

The Spartan Project will increase Bing’s market share. Well it’s about time Microsoft got a new browser! When was the last time someone willingly used Internet Explorer? I know people use it (58% in fact), but I get the feeling it’s just from being the default on PCs, right? With a new “lightweight” browser, Microsoft […]

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TDM is Hiring!

December 12, 2014

Triangle Direct Media (TDM) is seeking to immediately expand its inside sales division.  We are looking for highly motivated candidates who are driven to succeed – sales reps who are willing to work hard, work smart, and make as much money as they can.  The industry is highly competitive, so we need someone who is […]

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Invest in Social Media Management

December 5, 2014

Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign. Social media marketing is a must have, must use, advertising tool for any business. The stats […]

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Facebook Bans The “Like Gate” Incentive for Pages

August 12, 2014

Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook […]

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Discovery marketing and the new mobile search by Pinterest

May 6, 2014

Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when […]

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