What NOT to do on Social Media for Businesses

by Ashley Stafford on October 18, 2016

business' social mediaWe’ve all seen the cases where a marketer’s a huge mistake on a brand’s social media account goes viral. However, not all social media marketing mistakes are so obvious. Here are some invaluable tips to help manage the more subtle mistakes you could be making on your business’ social media channels:

  1. Your page is too personal (or too impersonal)

There’s a fine line between humanizing your business’ social channels and using them as your personal account. Posting the occasional behind-the-scenes update about what your company is doing can be a great way to connect with your followers, but if you’re sharing your personal opinions about the latest controversy, then you risk looking unprofessional.

On the other hand, no one wants to feel ignored, or like they’re being talked at by a robot. Canned responses are more obvious than you might think, and customers hate being treated like just a number. In a recent study by SproutSocial, “not having any personality” was ranked as the third most annoying thing brands can do on social media. This is why it’s important to engage with your followers naturally and frequently, whether it’s by asking questions or liking and replying to their comments with care.

  1. You post boring content

We understand – you want to post content that is relevant to your brand and fits your online voice. Or maybe you just don’t have time to comb the internet looking for the best curated content to share. However, that’s no excuse for posting dull, dreary content to your social channels. No matter where your business falls on the seriousness spectrum, there is sure to be a way to liven your page up – whether that’s by posting funny images, inspirational quotes, or trending news stories. Just make sure to strike the right balance between boring and random.

  1. You post too often (or not often enough)

Social media can be a great tool to represent your brand online. However, if your last post is months or years old, you’re sending the message that you either aren’t up to date or that you don’t care enough to keep up with your accounts – both of which are red flags to potential customers.

On the other hand, the number one reason social media users unfollow a brand is because they post too often. In SproutSocial’s study, 57.5% of users chose “posting too many promotions” as the number one most annoying action brands take on social media, and 46% of people said they would unfollow a brand because of it.

  1. You focus too much on yourself/your brand

Social media can help build your brand reputation and boost customer relationships, but only if you create an engaging conversation instead of a one-way marketing funnel. Your page represents your company, but it should be about the customer. The traditional rule of thumb for social media posts is “the 80/20 rule” – 80% of the social content you share should be interesting curated content, and only 20% should be self-promotional.

 

If your business struggles with any of these social media mistakes, contact Triangle Direct Media to learn how our social media managers can help.

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Exclusive! Facebook Testing a New Page Layout!

by Ashley Stafford on September 2, 2016

After a week of seeing a new Facebook Page look, Triangle Direct Media has been able to confirm with a Facebook representative that they are in the process of testing and rolling out a new page layout design:

“It does seem that this page display is a new roll-out feature. This is not available to everyone and some of the functions are still being tested.”

This change comes only a little over a month after the last redesign, and once again dramatically alters how pages look and function. Last week, we reported seeing these changes on our company Facebook account. The changes seem to focus on a redesign of the right hand side bar and the main page timeline in the center.

For example, the current page layout has a featured video option that displays in the about section on the right, as well as a videos section below that. In the new layout, however, this featured video has been removed from the about section completely, and the videos section has been moved above the page’s main timeline. Along with the new central videos section, Facebook has added three other sections: a summary of recent posts, photos, and reviews (if enabled). The new update also seems to entirely remove the new search bar for pages, the apps section, and the “liked by this page” section.

For a full view of the changes being tested, click this thumbnail for a side-by-side comparison:

new-old compare
So far, this design seems to be a work in progress, as we’ve noticed several problems. For instance, we have not been able to successfully view our own company’s page since the change, although we can still see the other pages we manage:

tdm facebook

Another problem we’ve run into is that we can no longer access the “See Pages Feed (Posts from Pages you’ve liked as your Page)” link in the sidebar for the pages we manage. This feature was a great tool for finding content to share and to help pages engage with other relevant pages, so we hope the absence is merely an oversight and not an intentional change.

see pages feed

We will keep you updated as we see or hear more news about the changes to Facebook Pages. Be sure to like us on Facebook and watch our blog to stay up to date on the latest updates and best practices for Facebook and other social media platforms!

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New Facebook Page Update: What Changed?

by Ashley Stafford on July 21, 2016

New Facebook Page Update

Facebook has been quietly testing a few new page designs over the past month, and it looks like they’re finally ready to test on a wider scale.

Many users are beginning to see one of the two new Facebook page updates as of today, which appears to be rolling out on a per-user basis (not a per-page basis). The changes are quite striking. As you can see in the screenshot above, the biggest changes of the version we’re seeing include:

  • Moved the profile picture and page name off of the cover photo and into a new column on the left
    • Both the profile picture and the cover photo appear to be the same size as before
    • If your cover photo had visual cues, such as arrows, it will need to be redone to match the new design
  • Call to action button and other buttons moved below cover photo
  • Moved tabs from under the cover image into the new left column
  • Moved Page info, stats, and About section into new column on the right
  • The apps, photos, business reviews, and “Liked by this Page” sections are also in the new right column
  • Removed ads from pages
  • Added a “search for posts on this Page” feature on the right

 

If your company doesn’t have time to keep up with social media updates, call Triangle Direct Media today to see how we can help!

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Dealing with Customer Criticism on Social Media

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When your business has a public presence on social media, some form of negative feedback or customer criticism is inevitable. Although this may seem like a good reason to avoid participating in the social media movement, you can actually use negative feedback on social media as an opportunity to engage in active social listening and build a […]


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Which Social Media Platforms Should My Business Use?

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Whether you’re just getting started or wanting to reorganize your brand’s social media presence, you may be tempted to create accounts on all the top platforms to maximize your social reach. However, this is a huge waste of time, and it frequently results in dead profiles. As time goes on, it will become clear which […]


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Social Shoppers Love Pinterest

April 18, 2016

Pinterest is the go-to social media platform for all kinds of social shoppers. Many people use Pinterest to find specific items they plan to purchase, while others use it to browse and organize ideas that will influence their future purchases. Either way, if your company sells to the demographic on Pinterest, then your content needs […]


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Launching a New Website is a Very Exciting and Nerve-Wracking Process

April 15, 2016

Launching a new site is a very exciting and nerve-wracking process. The old website that looks like it was made in the Atari era is almost gone, soon to be replaced by a sleek new up-to-date design. The old ways of uploading products where you had as much creativity as a Soviet journalist will be […]


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Why Curated Content is Vital to Your Social Media Strategy

March 9, 2016

“We need to stop interrupting what people are interested in and be what people are interested in” -Craig Davis When brands take on the world of social media marketing, one of the biggest temptations is to use it as just another marketing platform, like your website or a tv commercial. Time and time again, we […]


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Facebook Quietly Tests Professional Services Feature

December 21, 2015

“Find local businesses with the best Facebook reviews and ratings” As we all know, Facebook is constantly testing and releasing new features – some with small test groups, some rolled out publicly, and some simply slipping under the radar. Recently, Facebook has taken the latter route with a new unannounced feature called “Professional Services.” This […]


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Top Three Reasons Your Business Should Be Using Facebook Ads

November 18, 2015

Despite their prevalence and success, the power of Facebook ads is still not being fully harnessed by a surprising number of businesses. Whether they don’t understand them, had bad results in the past due to flawed campaigns, or just don’t have the time, many businesses are simply missing out. If your business is not yet […]


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